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Lora Barger is a seasoned account management professional with extensive experience in corporate events, trade shows, and hospitality. She has a strong background in sales, marketing, and event planning, with a proven track record of establishing long-term relationships and driving revenue growth. Lora holds a Bachelor of Science degree in Elementary Education and has worked in various roles, including Director of Marketing & Sales, Senior Sales Manager, and Regional Director, Hotel Contract Sales.

Experience

    • Retired
      • Mar 2019 - Present

      Work on special projects

    • Regional Director, Hotel Contract Sales
      • Oct 2014 - Mar 2019
      • Southwestern United States

      Accomplished and outgoing Account Management professional, who is experienced in presentations, strategic sales, operational excellence and overall business efficiencies in the hospitality events business.Results-focused consultative style with a proven track record of establishing long–term relationships. Partners receive continual service on the vision and financial aspect of objectives. Integrate information as both an external and internal partner visionary for customers. Deep knowledge of cross-functional operations as well as keenly analytical. Proven leader with a candid, collaborative and participatory management style. Served on the Board of Directors for multiple relevant business associations - MPI, HSMA, and the SDCVB. Active Volunteer in MentoringPrior Volunteer in San Diego School SystemPrior Competitive Show JumperAdvantage and privilege of living internationally in multiple countries. World traveler of 34 countries.... so far.Encore Event Technologies Inc. is the undisputed technology leader of Innovative in-house audiovisual, staging, and production services at hotels and resorts everywhere. With on-site expertise in next generation technologies, from Internet provisioning to full event production, Encore Event Technologies represents the new standard in ‘one-stop shopping’ for all event and technology needs in a hospitality environment.

  • PSAV Presentation Services
    • Greater San Diego Area
    • Senior Sales Manager, Global Sales
      • Sep 2009 - Feb 2013
      • Greater San Diego Area

      • Secured new multiple year contracts of targeted National accounts, achieved retention/renewal of existing National accounts. • Increased revenues each year and consistently doubled sales quota, achieving $3 million annually. Received awards for exceeding financial goals ahead of target. • Worked across multiple enterprise divisions in strategic development of client business. • Identified and developed new revenue opportunities within current client base.• Analyzed and amalgamated the top and bottom line of forecasted budgets, which clarified directional strategies.• Oversaw and assisted in account management of operational teams nationwide with over 4,000 employees and three enterprise divisions.

    • Account Executive
      • Sep 1996 - Sep 2009

      • Secured new multiple year contracts of targeted National Association accounts and achieved retention and renewal of existing National Association accounts. • Increased revenues each year and consistently doubled sales quota, achieving $3 million annually. Received awards for exceeding financial goals ahead of target. • Worked across multiple enterprise divisions in strategic development of client business. • Identified and developed new revenue opportunities within current client base.• Analyzed and amalgamated the top and bottom line of forecasted budgets, which clarified directional strategies.• Oversaw management of major national client accounts. Focused on relationship development and renewal of contracts.

    • Sr. Sales Manager - Hotel Contract Sales, New Business Development, Corporate Staging
      • Sep 1988 - Sep 1996

      • Expanded the company footprint into San Diego. Created the business plan for targeting major hotel contract opportunities. • Developed relationships, negotiated and won multiple significant hotel contracts, including the San Diego Manchester Grand Hyatt, Lowes Coronado Bay Resort, Sheraton Harbor Island, and La Costa Resort & Spa. • Targeted and secured the first hotel contract out of California. This lead to the company attaining the largest market-share for hotel contracts in North America.• Increased significant market-share in the Convention market. Several major clients included: The American Psychiatric Association, California Medical Association, and the Association for Computing Machinery. • Increased market-share in the Staging and Main Tent market. Several major clients include: Autozone, Microsoft, Kinko’s.• The branch office grew from five to fifteen employees during my tenure.

    • Director of Marketing & Sales
      • Sep 1983 - Sep 1988
      • Greater San Diego Area

      Lead sales and contact individual as the company began in 1983. Hosted events and tours to local Tour Operators, Destination Management Companies and Event Planning Organizations. Spearheaded and developed the sales strategy as the company grew from one ship to three.

Education

  • BGSU - Ohio, USA
    Bachelor of Science, Elementary Education. Dean's List. Minor Focus in Psychology
  • The American School Foundation - Mexico City (D.F.), Mexico
    Graduate
  • Revere High School, Richfield Ohio
    General Studies, Sophomore & Junior
  • St. Hilda's Preparatory School for Girls - London, England
    General Studies, Forms Lower Three - Lower Five
  • Bowling Green State University
    Bachelor of Science - BS, Elementary Education and Teaching

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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