Okay, let’s tackle this. So Lonnie Reisinger has a mix of retail and analytical skills. Location is Bentonville, AR, which is not a major hub for high-paying industries. However, retail is a significant sector in the region. Considering his skills in forecasting, supply chain, and analysis, he could potentially charge a rate similar to other retail analysts in the US. According to data, retail analysts with similar skills can charge between $60-$100 per hour. Given his experience and skills, I would estimate his rate to be around $75 per hour, on the higher end of the range.