Experience

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  Unlisted Collection:

  • Singapore
  • Hospitality
  • 1 - 100 Employee

  • Group Sales & Marketing Manager

    • Nov 2017 - Nov 2022

  • Event Sales Manager

    • Aug 2012 - Jan 2020

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  The Waterhouse

  • Sales & Marketing Manager

    • Apr 2011 - Jun 2012

    Solely responsible for sales and marketing of Table No.1 by Jason AthertonManages all events (private and corporate dinners, cocktails, weddings, receptions, etc) within all F&B spaces (restaurant, courtyard, lobby bar and roof terrace)Develops all restaurant promotions and marketing campaignsWrites and manages the monthly restaurant and hotel newsletterAssistive marketing of The Waterhouse for guest rooms and event hallLiaison and management of foreign/overseas media for both hotel and restaurantDatabase development and management

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  URBN hotels & resorts

  • Events & Catering Director

    • Apr 2010 - Mar 2011

    Head of events marketing and operations for all F&B and event spacesEstablished restaurant reservations systems and protocols with training for guest coordinatorsClient management and on-site operations management of all eventsDevelops all restaurant promotions and advertising campaignsRelationship building with hotel partners, PR/event agencies and media managementIdentify networking and business groups to establish a continuous working relationship for repeat eventsDatabase development and management

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  Baccarat Residences Shanghai

  • Club Director

    • Dec 2009 - Apr 2010

    Leading brand development and positioning of the Residence and Club under the Baccarat brandHead of club membership marketing and sales, events and oversees F&B operationsMedia Relations liaison for brand awareness and developmentIdentification of luxury brands that align with the lifestyle of the Baccarat Residences to create joint programs and eventsEstablish Baccarat brand network worldwide benefit programsCreation of in-house special events for residents and members

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  Kaigo Co. Ltd (Shanghai) / Uniexpo Co. Ltd (Shanghai)

  • Project & Sales Manager for China

    • Jan 2009 - Nov 2009

    Promotion of overseas exhibitions in ChinaEvent Management in conventions and corporate events Creation of consumer fairs and bazaars

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  Maxmax Pte Ltd

  • Senior Project Manager

    • 2006 - 2008

    Creation of experiential events for luxury brandsBrand marketing & promotionClient managementEvent management & executionVendor management

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  Ketchum Newscan

  • Project Manager - Events

    • 2005 - 2006

    Assist in development of event theme, concepts and execution detailsManage outsourced service providersCoordination of event logistics and programmingManage set-up of event venue and ensure production qualityOnsite management to ensure smooth running of event program

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  WKCL Group Ltd

  • Marketing Director

    • 2004 - 2005

    Responsible for the setting up of a business club for members targeting at high level business executives providing personalized business and concierge services.Overall in charge of Group’s marketing activities, advertising and creation of marketing peripherals for Shanghai operations.Responsible for developing group companies’ marketing plans and public relations for subsidiary companies (car services, property management and business consulting)Hiring, selection, orientation and training of marketing, membership and customer service personnelOversee membership sales and club events, handling members’ private functions and catering

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  Levco Holdings Ltd.

  • Sales & Marketing Manager

    • 2003 - 2004

    Main focus was the setting up of 2 associate companies under the corporate umbrella of LevcoHoldings namely; a private club and a luxury car leasing company. Conduct market surveys and research on the private club industry and car leasing industry in Shanghai, China.Formulation and implementation of orientation and training programs for both operations in the area of customer service, sales and private club etiquette.Assist in overseeing the creation of all marketing materials and peripherals for luxury car leasing service.Assist in managing associated operations in the Food & Beverage industry.

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  Ambassy Club Shanghai

  • Senior Membership Manager

    • 2002 - 2003

    Club BrandingMembership Sales & Administrative Management Media RelationsMember and Tenant RelationsSpecial Events

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  Pinetree Town & Country Club, Singapore

  • Membership Manager

    • 1996 - 2002

    Membership Sales & MarketingMembership Administration ManagementMember Relations DevelopmentSpecial Events