Experience

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  Spier

  • South Africa
  • Wineries
  • 200 - 300 Employee

  • International Brand Manager

    • Dec 2022 - Present

  • Acting Global Brand Manager

    • Sep 2022 - Dec 2022

  • Temporary Brand Manager: Leisure

    • Jul 2022 - Aug 2022

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  Slowgold

  • Cape Town, Western Cape, South Africa

  • Head Of International Business Development

    • Jun 2022 - Aug 2022
    • Cape Town, Western Cape, South Africa

    A Turn Key Solution: It is Slowgold’s objective to equip their partners with great South African wine and confident, capable staff. We provide honest analysis of a client’s existing wine and spirits portfolio and advise any changes we feel would make a major difference to general operations, profitability and sales. We are also perfectly positioned to source and consolidate exciting new products from across the Cape winelands and provide a professional training platform specific to each customer’s environment.

• 

  Swartland winery

  • Malmesbury

  • Head of Sales & Marketing

    • Aug 2018 - Apr 2022
    • Malmesbury

    [The Swartland Winery produces 51 world-class styles of red, white, sparkling & fortified wines. For more, please see www.swartlandwinery.co.za]TOOK CHARGE of an ailing brand, introduced fresh digital media management and marketing strategies and campaigns. Managed all associated marketing strategy, branding, market and competitor research and analysis, staff and budgets. Additionally, manage marketing & sales agencies and teams and creative agencies.Special Notes:Brand Turnaround, Strong Results Despite Tough Market: Overhauled the brand look and feel; aligned more closely with target audience; initiated an online shop (a response to Covid); and have seen strong results despite a very tough market.3-Pillar Approach to Success: created and followed a 3-pillar philosophy / approach in response to economic and market challenges. Balanced traditional “this is what works” ideas with measured but vigorous pursuit of new business development opportunities. Paid meticulous attention to detail, built strong strategic relationships, and ensured high quality communication at every contact point.Travel & Networking. Have injected energy and focus to the function, maximising opportunities to build brand awareness domestically & internationally, to connect with influential people in the industry and to promote the brand at shows and meetings.Cross-Selling, Exploiting Synergies. Have adopted an approach where synergies across all business units are exploited – winery, wine sales, special events, and tasting room merchandise.

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  RICKETY BRIDGE WINERY LTD

  • Franschhoek

  • Sales & Marketing Manager

    • Jun 2016 - Aug 2018
    • Franschhoek

    [Rickety Bridge dates back to 1794 when it was part of the La Provence farm, one of the first French Hugenot farms. For more, please see www.ricketybridge.com]APPOINTED to head marketing and local and international sales. Marketed all associated businesses / products across wines, accommodation, restaurant and events. Served on the Management Team, reporting in to the Managing Director.Special Notes:Leading Export Sales – Africa, USA, Europe the UK: provided strategic input on product lines, led trade and export sales for Africa, USA, Europe and the UK.Driving Improvement, Metrics, Best Practices: introduced best practices for marketing and customer relations. Monitored and reported on product and market performance, implemented improvement strategies and plans.

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  Peter Falke Wines

  • Stellenbosch

  • Marketing and Sales Manager

    • Jan 2013 - May 2016
    • Stellenbosch

    Managed all sales and marketing activities of the winery, by performing duties personally or through subordinate incumbents in constant and close consultation and discussion with the Owners and General Manager/Winemaker.

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  DHL

  • Paarl

  • Field Sales Executive

    • Feb 2012 - Dec 2012
    • Paarl

    Responsible for consulting and selling international & domestic logistics services to meet sales targets and generate revenue within the specified territory. Maintain a high level of customer service with existing customers and leverage those relationships to expand business opportunities.ACHIEVEMENTS-Grew territory from -6% to +6% within the first three months of employment commencement-Grew sales territory with +/-17% YTD (vs. 2011)PRIMARY RESPONSIBILITIES-Sell profitable new key business within assigned territory by cold calling, cultivating leads and networking -Make customized presentations to various decision making audiences to close new business -To achieve R4500.00 of First-Time-Business acquisition business (as per DHL business rule)-Pipeline management -Maintain and increase revenue streams with current key accounts in a specific territory, to include: face to face visits, problem solving and administrative follow-up -Master extensive international knowledge of the DHL network and must use company tools, processes and technologies to manage/grow territory and document activity (Provide customers with quotes)-To achieve monthly target on individual territory of 6% growth on Revenue over 2011-Ensure high post-sale satisfaction and positive long-term relationships -Collaborate with Sales and Operations teams to maximize sales and revenue growth within territorySubmit a monthly call cycle planner clearly indicating all billing customers that will be visited during the month, by week.-To assist the business in maintaining a Days Sales Outstanding <42, and report to management the actions taken to help ensure such a target

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  Silicone & Technical Products

  • Epping

  • Marketing and Sales Assistant

    • Aug 2011 - Feb 2012
    • Epping

    Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyse sales and marketing activity against goals.ACHIEVEMENTS-Redesigned & refreshed technical data information sheets of all products within the S&TP stable.PRIMARY RESPONSIBILITIES-Completing sale-related and marketing administrative projects that include running marketing and sales reports, conducting research on company and other assignments in database. -Direct and coordinate company sales and marketing functions. -Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development. (Part of the Research & development team)-Establish and implement short- and long-range goals, objectives, policies, and operating procedures. -Supervise the planning and development of company marketing and communications materials. -Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs. -Recommend and administer policies and procedures to enhance operations. -Establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures. -Serve on planning and policy-making committees. -Manage packaging designs and materials.-Develop and maintain the company website; keep site content fresh and updated.-Review company presentation on data on a regular basis for quality, uniformity and conformity.-Company concept Power Point Presentations involving the company and its markets and products.-Familiar with ISO 9001 (SABS) standards & procedures

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  Distell Ltd

  • Stellenbosch

  • Temporary Activation Manager: Africa

    • Oct 2010 - Mar 2011
    • Stellenbosch

    Above-the-line Activities-Assist the Marketing Manager with the execution of identified media related campaigns-Brief and coordinate the development of required communication material and/or artwork with global brand custodians and/or relevant advertising agency -In conjunction with Marketing Manager, plan and maintain brand country ATL budgets Below-the-line Activities -Brand communication – implement effective and cost effective communication mediums for brand to influence its consumers-Identify & classify channel segment based on consumer activation needs-Consumer engagement plan – execute and implement the current consumer engagement plan with relevance to the objectives for merchandise and brand visibility – review and propose corrective action to be taken-Assisted Business Managers with effectively managing brand country A&P budgets (+/- 10-15 drive brands per country; active business operation in 23 African countries – total budget +/- R80 million)-Consumer promotion management - Assist Business Managers with the development and execution of activation plans for identified regions that are relevant to the wine, spirits & RTD’s strategy-Develop briefs for consumer engagement specifying brand, channel and shopper objectives-In conjunction with procurement and global brand teams, develop & produce merchandising material for maximum consumer impact-Placement of purchase requisitions for POS and merchandising items-Allocate and distribute POS and merchandise items to depots within specified timings-Plan and monitor BTL A&P budgets per brand per country – total of +/- R40 million-Permanent visibility - Develop permanent merchandising items in line with channel requirements, ensure placement of merchandising items in correct targeted outlets

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  Distell Ltd

  • Stellenbosch

  • Temporary Functions and Events Coordinator (2010)

    • Feb 2010 - Aug 2010
    • Stellenbosch

    ACHIEVEMENTS-Successfully allocated 706 hospitality tickets to international & local agents and ensured that each client received a detailed itinerary well in advance of scheduled departure-Successfully plotted the project flow on a white board which enable all internal parties to track progress without having to refer to each individual itinerary-Prepared detailed ticket allocation report for internal audit, the document contained detail of guest’s relation to the company and ID / passport number etc.CORE RESPONSIBILITIES-Project leader for Distell’s key hospitality project Soccer World Cup 2010 worth R13 million-Responsible for the total project co-ordination to host 706 VIP guests from all over the world. The project co-ordination included all flights (International and Domestic), all accommodation, entertainment for a 7 day stay each.-This project is one of Distell’s key projects for 2010 and I were responsible for staying within the budget (+- R20 million) -Assist Functions & Events division with ad-hoc projects

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  Peter Falke Wines cc

  • Stellenbosch

  • Marketing and Sales Coordinator

    • Apr 2008 - Feb 2010
    • Stellenbosch

    ACHIEVEMENTS-Compiled a 25-page operational training and information manual which was used is used as a platform to train new staff-Executed successful profitable promotional events such as The Helderberg Wine Festival -Set-up of décor & wine accessories boutique shop , implemented stock take procedures and fixed price strategy-Created décor and wine information catalogue-Successfully reduced and maintained overhead costs for the tasting facility to break-even and in-season showed profitsCORE COMPETENCIES-Briefing and managing PR agency-Identify and drive advertising campaigns and developed creative communication material -Web management – regular updates & content management-Determine, build & protect brand image -Initiate & drive the development of brand communication material (POS, ROI & pack)-Housekeeping - maintaining a professional image, encourage good communication and teamwork-Trade sales – solely responsible for listing of products, maintaining good relationships and continues trade support in the Western Cape area (Assisted Gauteng & Mpumalanga sales representative to increase sales & build brand)-Implemented merchandise strategy to support brand, increase general awareness & drive sales-Assisted with global business opportunities-Managed key accounts & logistics system-Complied sales, performance & progress reports-Overall supervision & maintenance management of tasting facility-Initiated and drove the planning & execution of all internal events

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  Distell Ltd

  • Stellenbosch

  • VIP Guest Coordinator (Corporate Affairs)

    • Oct 2006 - Mar 2008
    • Stellenbosch

    -Preparing and organizing VIP Guest travel itineraries for Distell’s Agents (International & Local)-Planning and coordinating corporate functions & events, i.e. team builds, board meetings, conferences, launches and ad hoc elite brand specific events. (International & Local) -Effective administration on SAP & budget control

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  Morgenster Wine and Olive Estate

  • Somerset West Area, South Africa

  • Tasting Room Assistant

    • Jan 2006 - Sep 2006
    • Somerset West Area, South Africa

    -Host-Conducting wine & olive oil tastings-General tasting room housekeeping-Daily cash-ups

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  Samera - Dental and Medical Chartered Accountants

  • London, United Kingdom

  • Business Analyst

    • Sep 2005 - Nov 2005
    • London, United Kingdom

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  The Neem Tree Dental Practice

  • London, United Kingdom

  • Client Liaison Officer

    • Jul 2004 - Aug 2005
    • London, United Kingdom