Experience

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  Perfect Hideaways

  • Cape Town, Western Cape, South Africa

  • Head of Brand + Marketing

    • Feb 2023 - Present
    • Cape Town, Western Cape, South Africa

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  In Residence Villas

  • Remote

  • Chief Marketing Officer

    • Jun 2021 - Present
    • Remote

    For a full overview of responsibilities and success view here:https://www.essensialisme.com/lize-grobb-inresidencevillasGrown the villa portfolio from 200 national to more than 700 international villas through strategic partnerships with international villa companies. Creative direction and production of visual content for digital platforms. Creating editorial calendar + execution of all content.Management of designer, writer, digital villa processing, social media and CRM team.Directing the conceptualisation and development of 6 new websites representing different collections and business legs within the company.

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  Two Three Bird

  • UK Marketing Lead

    • Jan 2020 - Jun 2021

    For a full overview of responsibilities and success view here: https://www.essensialisme.com/lize-grobb-two-three-birdCreatively directed brand development, website and app design and flow of bicycle brand Hubtiger. Successfully completed launch.Rolled out a complete rebrand of the exhisting product, Sundays Insurance, with improved funnels and appeal.Working alongside the head of partnerships, I acted as a liaison between the TTB UK partners and our in-house team, including partners such as Strava and Wiggle.

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  Babylonstoren

  • Franschhoek

  • PR: Media & Communications Manager

    • Nov 2015 - Jan 2020
    • Franschhoek

    For a full overview of responsibilities and successes view here: https://www.essensialisme.com/lize-grobb-babylonstorenDeveloped and implemented seasonal and project-based editorial press strategiesDeveloped and maintained strong relationships with regional, national and international mediaAssisted in the production of special events and conducted press previewsCoordinating all public relations activitiesDeveloping a media relations strategy, seeking high-level placements in print, broadcast and online mediaLeverage existing media relationships and cultivate new contacts within business and industry media.Manage media inquiries and interview requestsCreate content for press releases, by-line articles and keynote presentationsMonitor, analyse and communicate PR results on a monthly basisEvaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

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  Prowell Kitchens

  • Noorder-Paarl Area, South Africa

  • Marketing Conceptualisation and Project Management

    • Aug 2015 - Nov 2015
    • Noorder-Paarl Area, South Africa

    Marketing Conceptualisation and Project Management for the online presence and public image of Prowell Kitchens.

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  Consultant for Various Companies

  • Cape Town Area, South Africa

  • Stylist, Brand Manager, Public Relations & Communications Specialist

    • Jan 2013 - Nov 2015
    • Cape Town Area, South Africa

    Styling/jobs can be viewed on my online portfolio: https://www.essensialisme.com/

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  The Suits

  • Cape Town Area, South Africa

  • Freelance Stylist

    • Jul 2015 - Jul 2015
    • Cape Town Area, South Africa

    Styling of advertisements for Media 24 news app released in 2015, featured on DSTV, KykNet, Facebook and within Die Burger. This included the styling of celebrity wardrobe and the set. (July 2015)

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  Design House Milshk and Bröd

  • Marketing and Client Liaising

    • Jan 2015 - Jun 2015

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  Rooi Rose

  • Cape Town

  • Fashion Assistant

    • Jun 2010 - Apr 2013
    • Cape Town

    For a full overview of responsibilities and successes view here: https://www.essensialisme.com/lize-grobb-rooi-rosePre-production: Research for directing fashion editorial calendar. Casting and scheduling production teams. Location scouting. Managing shoot budgets. Managing the relationship and production requirements with critical suppliers and fashion sourcing.Production: Assistant stylingPost- production: Fielding information from the fashion department, stylists, interns, the photo department, showrooms and publicists. Writing of fashion copy and shopping pages which include fact-checking, accreditations and stockiest.