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Bio

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Lize Grobb is a seasoned marketing professional and creative director with a strong background in fashion, public relations, and brand management. Native Afrikaans and English speaker, she has honed her skills in styling, social media marketing, and editorial content creation. With experience as Head of Brand + Marketing at Perfect Hideaways, Chief Marketing Officer at In Residence Villas, and UK Marketing Lead at Two Three Bird, Lize has developed a keen understanding of brand development, marketing communications, and public relations. Her expertise extends to digital marketing, event management, and fashion writing, making her a versatile and accomplished professional in the industry.

Experience

  • Perfect Hideaways
    • Cape Town, Western Cape, South Africa
    • Head of Brand + Marketing
      • Feb 2023 - Present
      • Cape Town, Western Cape, South Africa
    • Chief Marketing Officer
      • Jun 2021 - Present
      • Remote

      For a full overview of responsibilities and success view here:https://www.essensialisme.com/lize-grobb-inresidencevillasGrown the villa portfolio from 200 national to more than 700 international villas through strategic partnerships with international villa companies. Creative direction and produ...

    • UK Marketing Lead
      • Jan 2020 - Jun 2021

      For a full overview of responsibilities and success view here: https://www.essensialisme.com/lize-grobb-two-three-birdCreatively directed brand development, website and app design and flow of bicycle brand Hubtiger. Successfully completed launch.Rolled out a complete rebrand of the exhisting prod...

  • Babylonstoren
    • Franschhoek
    • PR: Media & Communications Manager
      • Nov 2015 - Jan 2020
      • Franschhoek

      For a full overview of responsibilities and successes view here: https://www.essensialisme.com/lize-grobb-babylonstorenDeveloped and implemented seasonal and project-based editorial press strategiesDeveloped and maintained strong relationships with regional, national and international mediaAssist...

  • Prowell Kitchens
    • Noorder-Paarl Area, South Africa
    • Marketing Conceptualisation and Project Management
      • Aug 2015 - Nov 2015
      • Noorder-Paarl Area, South Africa

      Marketing Conceptualisation and Project Management for the online presence and public image of Prowell Kitchens.

  • Consultant for Various Companies
    • Cape Town Area, South Africa
    • Stylist, Brand Manager, Public Relations & Communications Specialist
      • Jan 2013 - Nov 2015
      • Cape Town Area, South Africa

      Styling/jobs can be viewed on my online portfolio: https://www.essensialisme.com/

  • The Suits
    • Cape Town Area, South Africa
    • Freelance Stylist
      • Jul 2015 - Jul 2015
      • Cape Town Area, South Africa

      Styling of advertisements for Media 24 news app released in 2015, featured on DSTV, KykNet, Facebook and within Die Burger. This included the styling of celebrity wardrobe and the set. (July 2015)

    • Marketing and Client Liaising
      • Jan 2015 - Jun 2015
  • Rooi Rose
    • Cape Town
    • Fashion Assistant
      • Jun 2010 - Apr 2013
      • Cape Town

      For a full overview of responsibilities and successes view here: https://www.essensialisme.com/lize-grobb-rooi-rosePre-production: Research for directing fashion editorial calendar. Casting and scheduling production teams. Location scouting. Managing shoot budgets. Managing the relationship and p...

Education

  • 2021 - 2021
    Digital Marketer
  • 2021 - 2021
    Digital Marketer
  • 2020 - 2020
    Google pour les pros
  • 2017 - 2017
    PRISA
  • 2016 - 2016
    nb|Akademie
  • 2016 - 2016
    n|b Akademie
  • 2013 - 2013
    New Horizons
  • 2011 - 2014
    University of South Africa/Universiteit van Suid-Afrika
  • 2009 - 2010
    North-West University / Noordwes-Universiteit
  • 2004 - 2008
    Hugenote High School

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