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Liz Rioux Christian

Executive Director, Global Brand Partnerships at Business Insider
Intro Book
Marketing expert with 20+ years of experience in integrated marketing, digital media, and advertising.
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Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills
  • Integrated Marketing
  • Digital Media
  • Digital Marketing
  • Online Advertising
  • Advertising
  • Show all
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Bio

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Liz Rioux-Christian is a seasoned marketing professional with extensive experience in integrated marketing, digital media, and advertising. She has managed global partnerships, developed new brand partnerships, and led high-energy sales teams. Liz holds a Bachelor of Arts degree in Economics and Political Science from Drew University and has completed graduate studies in Art History and Education at Rutgers, The State University of New Jersey-New Brunswick.

Experience

  • Business Insider
    • New York, New York, United States
    • Executive Director, Global Brand Partnerships
      • Mar 2020 - Present
      • New York, New York, United States

      Manage Insider's professional services global partnerships, finance and healthcare advertising categories.

  • WaitWhat
    • Greater New York City Area
    • Head of Brand Partnerships
      • Sep 2019 - Feb 2020
      • Greater New York City Area

      Established new brand partnerships with LinkedIn and Refinitiv for audio start up.

  • Quartz
    • New York, NY
    • Senior Director, Partnerships
      • Jan 2016 - Jun 2019
      • New York, NY

      Managed the B2B, professional services, financial and healthcare categories.2018 Salesperson of the Year.

  • Atlantic Media Company
    • New York, NY
    • Northeast Director at National Journal
      • Feb 2014 - Jan 2016
      • New York, NY

      2015 Salesperson of the Year.

  • McMurry/TMG LLC
    • New York, NY
    • VP Content Sales
      • 2013 - 2014
      • New York, NY

      New business development specialist for McMURRY/TMG, the largest privately held content marketing company in the US. Responsible for nurturing prospects throughout the client life cycle.

  • Meredith Corporation
    • New York, NY
    • Managing Director, Custom Solutions Group
      • 2012 - 2013
      • New York, NY

      Led high-energy sales team with multiple core competencies: multi-platform content creation, online and offline CRM, integrated shopper and point-of-care marketing.

  • The Economist Group
    • New York, NY
    • Northeast Director, CQ Roll Call
      • 2011 - 2012
      • New York, NY

      Developed Northeast territory for CRO and increased market share by 33% through collaborations with The Economist team and establishing brand partnerships with Northrop Grumman, AT&T, and Samsung.

  • The Washington Post
    • United States
    • Internet News
    • 700 & Above Employee
    • Interactive Director, Newsweek.com
      • 2010 - 2011

      Delivered the digital revenue goal required for the sale of Newsweek to IAC/Harman and reported to CRO.

    • Senior Account Executive, Newsweek 2008-2010 and 2002-2004
      • 2002 - 2010

      Represented B2B categories and grew brand's market share to first place within competitive set. Tapped by the worldwide publisher and inducted into Newsweek Circle of Leaders.

  • Soaring Gulls, LLC
    • Westfield, NJ
    • Co-Founder
      • Sep 2006 - 2008
      • Westfield, NJ

      Established a publishing consultancy and real estate development business.

  • Primedia
    • United States
    • Software Development
    • 700 & Above Employee
    • National Sales Director, American Baby Group
      • 2000 - 2002

      Directed Healthy Kids franchise for print, custom publishing, online, cable television, and managed 15 sellers nationwide.

    • East Coast Director and Account Executive, American Baby Group
      • 1997 - 2000

      Effectively managed sales team to realize $32MM in cross-platform revenue. Co-created and launched Priméros 12 Meses and Espéra, the first Primedia Spanish language titles in the company's history.

  • Gruner + Jahr
    • New York, NY
    • Account Executive
      • 1995 - 1997
      • New York, NY

      Hired as an operations specialist and later promoted to sales to manage the Southeast territory and high profile accounts like J&J, GSK, and Merck.

  • Sotheby's
    • New York, NY
    • Treasury Manager and Fine Arts Administrator
      • 1991 - 1995
      • New York, NY

      Executed all private auction sales, company transactions, managed cash flow between Sotheby's LOBs and reported to global CFO.

Education

  • Drew University
    Bachelor of Arts - BA, Economics and Political Science
  • Rutgers, The State University of New Jersey-New Brunswick
    Bachelor of Arts - BA, Graduate Studies in Art History and Education
  • Syracuse University
    Syracuse University Scholarship for summer studies abroad at the University of Madrid., Scholarship recipient.

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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