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Liz Lepper

Senior Campaign Manager at The University of Lethbridge
Intro Book
Liz Lepper, a seasoned communications professional with 9 years of experience in media relations, public relations, and marketing communications, holds a BA in Humanities and a diploma in Public Relations, Advertising, and Applied Communication.
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Location
Lethbridge, Alberta, Canada, CA
Languages
  • French -
Skills
  • Media Relations
  • Public Relations
  • Internal Communications
  • Speech Writing
  • Marketing Communications
  • Show all
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Bio

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Liz Lepper is a seasoned communications expert with a proven track record of driving successful marketing and public relations campaigns for various organizations, including The University of Lethbridge and Bottom Line Productions. With a strong educational foundation in Public Relations, Advertising, and Applied Communication from MacEwan University, she has honed her skills in media relations, event planning, and social media marketing. Lepper holds certifications from the Digital Marketing Institute and St. John Ambulance Alberta, further solidifying her expertise in digital marketing strategy and first aid. Throughout her career, Lepper has demonstrated her ability to craft compelling narratives and engage diverse stakeholder groups. As a Senior Campaign Manager at The University of Lethbridge, she designed and implemented integrated marketing and communications plans for arts, cultural, and not-for-profit organizations. Her experience as a Freelance Writer and Media Relations Instructor has also equipped her with the skills to effectively communicate complex ideas and build relationships. Lepper's expertise spans a range of areas, including media relations, public speaking, social media marketing, and event planning. With her strong educational background and certifications, she is well-equipped to drive results-driven communications strategies for organizations seeking to build their brand and engage their audience.

Credentials

  • Certified Digital Marketing Specialist – Strategy and Planning
    Digital Marketing Institute
    Mar, 2022
    - Apr, 2026
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Jun, 2019
    - Apr, 2026
  • Standard First Aid - Level CPR and AED
    St. John Ambulance Alberta Concil

Experience

  • The University of Lethbridge
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Senior Campaign Manager
      • Jan 2015 - May 2024

    • Marketing Specialist
      • Oct 2014 - Dec 2022

  • Bottom Line Productions
    • Arts Marketing & Communications Project Manager
      • Jun 2005 - Jan 2015

      Design and implement integrated marketing and communications plans for a number of arts, cultural and not-for-profit organizations, engaging with a variety of stakeholder groups.

  • Red Crow Community College / Blue Quills First Nations College
    • Instructor of English
      • Sep 2014 - Dec 2014

      Preparation of course materials, assignments and exercises Face-to-face curriculum deliveryMarking and assessing student assignment submissionsProviding feedback and advice on students' written assignments

  • ACUA VITAE Magazine
    • Edmonton
    • Freelance Writer
      • 2008 - 2013
      • Edmonton

      Interviewed subjects, authored and edited feature stories for a bi-annual Ukrainian arts and culture publication.

  • MacEwan University
    • Media Relations Instructor, Arts & Cultural Management Program
      • 2007 - 2012

      Lectured and facilitated student discussion on a variety of media relations and marketing topics, including media consumption, planning and evaluation, crisis communication and relationship building in both face-to-face and online learning environments.

Education

  • 1994 - 2002
    The University of Lethbridge
    Bachelor of Arts (BA), Humanities/Humanistic Studies
  • 2004 - 2005
    MacEwan University
    Public Relations, Advertising, and Applied Communication

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