Experience

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  Wellesley College

  • Director, Alumnae Marketing and Communications

    • 2012 - 2015

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  JF&CS

  • Director of Marketing Communications

    • 2002 - 2012

    • Established, promoted, and maintained consistency of the brand. Strategy encompassed the agency as a whole and more than 40 individual programs. Worked with program directors to create marketing strategies to achieve their goals. Managed all projects on time and within budget.• Spearheaded the production of all communications including enewsletters, email blasts, the annual report, overall agency and program brochures, flyers, videos, advertising as well as maintaining the organizational identity at all locations.• Created and managed five websites (jfcsboston.org, adoptionresources.org, yourelderexperts.com, cjpseniordirect.org, and jfsns.org).• Launched and managed a successful social media campaign, including a blog, Facebook, YouTube, and Twitter. Increased online visibility through proactively seeking compelling content and testimonials. Launched a series of webinars to attract new clients.• Developed and managed email marketing program with more than 17,000 active contacts. Achieved 27.6% open rate. Compares to industry average open rate of 20%.• Served as media spokesperson responsible for promoting both overall agency and programs.• Worked on external events including agency conferences and fundraisers. Produced save the dates, invitations, email blasts, program books, videos, and made sure JF&CS was “in the room.”

• 

  Charles Schwab

  • Marketing Manager

    • 2000 - 2001

    • Successfully developed, implemented, and managed email marketing campaign. Weekly “What’s New at Schwab Institutional” enewsletter, targeted and emergency emails to 15,000 advisors.• Increased traffic to Schwab’s Institutional website by 364% and reduced direct mail marketing costs by nearly 85%.• Recommended and implemented strategic communications projects intended to promote client retention and acquisition. • Developed and pitched innovative and creative strategy for new magazine concept.

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  The Wharton School

  • Marketing Manager

    • 1998 - 2000

    • Created capital campaign materials integrating School goals with campaign objectives.• Produced promotional videos to inspire and inform the Wharton global community for fundraising, cultivation, and general marketing purposes.• Communicated regularly with top 500 alumni, friends, and corporate partners regarding campaign.• Built website to ease gift giving process and promote Wharton’s new state-of-the-art academic center. • Directed Campaign Steering Committee (16 CEO-level executives from bulge-bracket and Fortune 100 companies) and managed Wharton’s 200 domestic and international board members.• Coordinated and acted as liaison between Wharton and PBS Television series CEO Exchange.

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  WGBH

  • Unit Manager

    • 1994 - 1998

    Marketing & Development, Unit Manager Frontline, Special Projects Assistant Antiques Roadshow, Production Assistant • Created and managed annual operating budgets of more than $4 million for National and Local Underwriting (sales), Foundation Development, Major Donors, and Member Benefits.• Contributed to annual revenue goals of $30 million through participation in major donor cultivation events, business forums, trustee meetings, and special events including the This Old House Show Tour.• Managed, trained, and made hiring recommendations.• Assisted in the organization and production of the Channel 2 Auction, a $1.5-million fundraiser.• Coordinated all aspects of pre-production for new television series, Antiques Roadshow, including locating and booking production sites and hiring local staff.

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  CNN

  • Atlanta, Georgia

  • Video Journalist

    • 1993 - 1994
    • Atlanta, Georgia