Experience

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  BCS Bank

  • Moscow, Russia

  • Head of Market Research

    • 2023 - Present
    • Moscow, Russia

    Performing the role of a trusted advisor to the leadership team. Working closely with global team to build up new market entry strategy and help them develop the best value preposition and effective selling strategies. • Utilyzing a full range of research methodologies, conventional and neural-network-based AI techniques to support strategic and tactical business decisions. Generate and implement knowlage into deep insights and turn them into growth opportunities, innovative products and solutions for the wealth management and brokerige portfolio. • Leveraging qual and quant data to derive unique insights designed to drive competitive defferentiation and successful business performance. • Running iterative test-and-learn cycles, tracking key metrics and providing data-driven insights to teams and stakeholders. • Leading a team of 2 research analysts.

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  Market Profile

  • Moscow City, Russia

  • Market Research Manager

    • Nov 2020 - Present
    • Moscow City, Russia

    Integrated and converted market research insights into opportunities and strategies that shaped decisions and drove action for business development.• Run all aspects of research projects: meeting with clients, defining the scope of research and developing relevant approach, select methodologies, create research plans, implement research, synthesize findings into meaningful insights. • Designed and moderated Focus Groups, IDIs, e-surveys, CJM, UX testing, desk research. Performed more than 40 qualitative studies, using wide range of data analysis techniques, produce report findings, presentations that convert data into compelling insights and product recommendations.

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  CREON Group

  • Moscow, Russia

  • Senior Public Relations Manager

    • Mar 2020 - Nov 2020
    • Moscow, Russia

    Developed communication strategy to strengthen company’s position as a sustainable and responsible investor through promotion of Environmental, Social, Governance (ESG) principals. • Delivered consistently high level of written communication: articles, press releases, marketing presentations, commercial proposals at global and domestic level. Boosted landing page conversion rate by 55%. Run news portal and SMM communications to promote company’s brand. • In collaboration with sustainable analyst developed metrics, baselines, and targets to drive improvement programs and risk management around energy efficiency, water resources, waste, and social responsibility for non-financial reporting for 4 companies. • Tracked and kept abreast of global regulatory developments and changes to ESG reporting standards and best in class corporate behaviour.

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  Petroleum Development Oman

  • Sultanate of Oman

  • Public Affairs and Communications

    • Oct 2014 - May 2018
    • Sultanate of Oman

    Developed and delivered the Ras Al Hamra (RAH) Project communication campaign. • Led the RAH brand building campaign and promoted the brand principals and mission to stakeholders and community. • Prepared successful applications for industry awards, managed application process and required documents flow. Received 5 international property awards in 2 years. • Executed more than 20 events: corporate presentations, industrial workshops, town hall and community engagement events.

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  GfK - An NIQ Company

  • Moscow, Russian Federation

  • Market Researcher

    • 2001 - 2009
    • Moscow, Russian Federation

    Delivered over 50 research projects for international FMCG companies: P&G, Unilever, L’Oreal, Nestle, DANONE, BAT, Philip Morris, Citibank. • Analysed data and drew conclusions; prepared reports and presentations; delivered insightful future scenarios on market trends; made recommendations based on the insights that adress the client’s business needs.