Experience

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  Publicis Health Media

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Director

    • May 2024 - Present

  • Associate Director

    • Dec 2021 - Present

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  TCA.tv

  • Senior Media Strategist

    • 2018 - 2021

    Senior Media strategist. Lead broadcast media planning and buying on multiple national and local accounts. Negotiate for performance based clients collaborating with data analytics and research teams. Lead client contact presenting media strategy and results to optimize performance. Systems utilized: freewheel Strata, CORE, TV Squared, Excel, GoogleNational Broadcast, National Cable, OTT, Unwired, Local Broadcast and Cable (SF, LA, FL, NY)

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  Eicoff

  • Chicago, Illinois

  • Senior Media Supervisor

    • 2014 - 2018
    • Chicago, Illinois

    Lead team of 6 on United Healthcare Medicare Supplement Media ManagementNegotiate multi-million dollar upfront placements on Network and Cable stationsManage budgets and forecastsPlan/Negotiate/Execute/Monitor/Evaluate weekly-annual buys with placement in Network, National Cable, VOD, Addressable & RFI

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  Lisa Vaughn Photography

  • naperville, illinios

  • Owner

    • 2005 - Sep 2016
    • naperville, illinios

    Independent corporation focused on portraiture & small business photography• Launched and marketed studio to create images for local clientele• Developed and maintained website and social media presence--Facebook, Etsy, blog, Pinterest• Collaborated with clients to create powerful, emotional and marketable imagesClients & Press|Mother McAuley High School, Ege Trans USA, St. Rita High School, Spark Productivity, Greenstar Creative, RightNow Redesign—published in Naperville Magazine, Exposures, Interviewed by Crain’s Chicago Business. “Invasion of the Shutterbugs” May 2, 2009

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  Anthem Marketing Solutions

  • Chicago, Illinois

  • Social Media Consultant

    • Sep 2013 - Nov 2013
    • Chicago, Illinois

    • Investigated creation of new social media analytic tool • Evaluated communications on Facebook, Twitter and YouTube by various dimensions, across category and brand, for the purpose of inherent and cross comparison• Collaborated with all levels of the organization including CEO, marketing analysts, data services

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  Studio D--Best Buy boutique

  • naperville, illinois

  • Community Relations team member

    • Jan 2002 - Nov 2004
    • naperville, illinois

    • Multiple appearances on WLS television for live digital technology segment• Collaborated with team to develop actionable event marketing with local business partners• Taught basic camera instruction and Photoshop manipulation

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  Freelance

  • chicago, illinois

  • Direct Media Consultant--to Leo Burnett & Wunderman Direct Marketing

    • 1999 - 2001
    • chicago, illinois

    • Instructed account & media teams on new technology & worked with traditional media sources to develop pricing for Internet advertising. • Developed and recommended direct media campaigns based on ROI for Canadian and US markets• Negotiated and Purchased direct mail, internet, television media• Collaborate with database management for list analysis and recommendationsClients|Walt Disney Resorts, Sears, Diners Club

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  Leo Burnett

  • chicago, illinois

  • Media Supervisor--Direct marketing

    • 1997 - 1999
    • chicago, illinois

    •Collaborated with Account and Data teams to develop direct mail campaigns for existing and new product lines• Negotiated and Purchased direct television and direct mail lists to support a cost effective ROIClients included: Disney Cruise Line, Walt Disney Resorts, Celebrex, Hallmark, new business

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  RAPP

  • chicago, illinois

  • Media Supervisor

    • 1993 - 1997
    • chicago, illinois

    • Negotiated and managed cost effective media plans for budgets from $0-$10MM• Developed CPC strategies with DoubleClick for "new media"• Recommended/Implemented/Analyzed direct mail campaigns for cost efficient ROI•Clients include Humana, Peapod, Zurich

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  Eicoff

  • chicago, illinois

  • Media Buyer

    • 1990 - 1993
    • chicago, illinois

    Media buyer for US and Canadian DRTV for Time-Life, Ashton Drake and National Geographic, American Remodeling