Okay, let’s tackle this. So Lisa has 26 years of experience in retail, which is a long time. She has a degree in Marketing, which is relevant to her field. However, her experience is mostly in sales and customer service, rather than a technical field like software development. Based on national averages for retail executives in the US, I would estimate her hourly rate to be around $75. This is lower than what software developers or technical professionals might charge, but retail executives with similar experience and education might charge in this range. Some retail executives with more experience or in more senior roles might charge higher rates, but this is a rough estimate based on the information provided.