Experience

• 

  Tucker Company Worldwide

  • Haddonfield, New Jersey, United States

  • Marketing Manager

    • Mar 2024 - Present
    • Haddonfield, New Jersey, United States

• 

  BrightView Landscapes

  • United States
  • Facilities Services
  • 700 & Above Employee

  • Field Marketing Manager

    • Sep 2019 - Mar 2024

  • Marketing Specialist

    • Jul 2017 - Sep 2019

• 

  American College of Physicians

  • Greater Philadelphia Area

  • Senior Marketing Associate

    • Jun 2009 - Jul 2017
    • Greater Philadelphia Area

    • Develop and execute marketing plans and budgets ($300K-$500) for association membership, conferences, publishing, derivative products, live courses and others• Execute and analyze physician-aimed marketing efforts including e-mail, direct mail, online, and video campaigns• Use marketing automation to send complex email campaigns for Membership acquisition and retention• Execute online marketing efforts across a variety of platforms including Google Adwords (display and text) and social media(including Facebook, Twitter, and LinkedIn Advertising)• Oversee website development including an in-depth conference website and several microsites for membership acquisition• Write copy for promotional materials including brochures, marketing letters, conference programs, print ads and other collateral• Research and acquire new marketing lists to grow physician membership and increase product sales• Analyze complex results to evaluate existing sales tactics and identify trends over time • Provide detailed quarterly status reports for website traffic using Google Analytics• Successfully manage the marketing of multiple products simultaneously • Oversee contract workers • Attend medical meetings on behalf of the college to interact with physicians and promote programs, products, and services

• 

  LRP Publications

  • Marketing Associate

    • May 2006 - May 2008

    • Developed, executed and analyzed all marketing efforts including e-mail and direct mail campaigns• Wrote and coordinated promotional materials including brochures, web ads and catalogs• Researched and acquired new marketing lists• Assisted marketing managers in planning and executing budgets for product group including books, educational newsletters, and videos

• 

  SmartCEO

  • Baltimore, MD

  • Marketing Coordinator

    • Sep 2003 - Sep 2005
    • Baltimore, MD

    • Handled all marketing efforts for special events including telephone, e-mail and print marketing• Coordinated subscriber database for both publications including all marketing efforts to new subscribers• Managed daily office responsibilities including handling all relationships with outside vendors, coordinating interoffice functions and maintaining telephone interactions with clients• Responsible for collections phone calls for unpaid invoices• Coordinated events for both clients and readers, including the planning, implementation and analyzing of the success of each event