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Lisa Mccullough
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- Arts Administration
- Strategy
- Performing Arts
- Theatre
- Marketing
- Show all
Bio
Experience
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Director Of Sales And Audience Services
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United States
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Performing Arts
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300 - 400 Employee
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Director of Audience Services
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Mar 2000 - Present
• Responsible for front-line customer service, sales and fulfillment of all earned revenue areas, generating $15M through single ticket, subscription, and group sales• Lead and support a team of managers and Associates in the development of service and sales strategies to help staff achieve and exceed goals• Develop, maintain, and report key metrics and data analysis that drive strategic decision making• Project Manage direct mail and e-communication campaigns• Produce yearly budget with a focus on revenue• Lead role in audience building and the audience experience
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Interim Marketing Manager
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Jun 2012 - Aug 2013
• Team leader focused on communication and support, brand consistency, and revenue achievement• Created Box Office and Retail strategic "road map" including baselines and 3-year sales plan • Managed Marketing and Box Office teams during new Nutcracker generating $7.3M in sales
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Assistant Audience Services Manager
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1996 - 1999
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Education
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1992 - 1996Suffolk University
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1986 - 1992
Boston Latin School
Suggested Services
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Industry Focus. “Arts and Crafts”
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