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Lisa Mcclure is a seasoned professional with extensive experience in tourism, marketing, and retail. She has held various leadership positions, including VP at McClure Project Development and Group Sales Manager at Madame Tussauds Washington D.C. Her expertise spans multiple industries, including hospitality, events, and public relations. She has a proven track record of driving growth, increasing sales, and fostering community engagement. With a strong educational background in French, Lisa has developed a unique perspective that informs her work. Throughout her career, Lisa has demonstrated exceptional skills in networking, new business development, and asset management. She is a passionate and goal-oriented individual with a deep understanding of the metropolitan visitor experience.

Credentials

  • CTIS
    American Bus Association
    Jan, 1992
    - May, 2026

Experience

    • VP
      • Apr 2012 - Present
      • Alexandria, VA

      Tourism, marketing and retail professional with wide and deep understanding of the metropolitan visitor experience. Highly skilled in multi-tasking and managing diverse and multifaceted events and maintaining a high level of customer service internally and externally. Extensive background in tourism marketing for groups and individuals. Leader in destination, attraction and retail promotions and marketing. Energetic, passionate and goal oriented. Skilled in analytical and creative thinking while keeping best practices and research within fields of expertise. Marketing, sales, planning and program development needs. References: DC Metro Magazine and the American Bus Association.

    • Group Sales Manager
      • Feb 2013 - May 2020
      • Alexandria, Virginia

      Tourism, marketing professional with wide and deep understanding of the metropolitan visitor experience. Highly skilled in multi-tasking and managing and maintaining a high level of customer service internally and externally. Extensive background with domestic and international group operators; creating new opportunity for Potomac Riverboat Company to market to groups, hotel sales, concierges and individuals through OTAs. Energetic, passionate and goal oriented. Skilled in analytical and creative thinking while keeping best practices and research within fields of expertise. Achieved sales goals annually.

  • Madame Tussauds Washington D.C.
    • 1001 F Street NW Washington, D.C. 20004
    • Sr. Marketing & Trade Sales Manager
      • Oct 2008 - Apr 2012
      • 1001 F Street NW Washington, D.C. 20004

      Mangaged all marketing and trade sales activities; including: events, promotions, advertising placement , trade shows, fam-tours, guest experience and public relations efforts for Madame Tussauds Washington D.C.

    • VP
      • 1989 - 2008

      Directed all PR, sales, advertising, sponsorship, public events, tenant and tourism programming (both domestic and international visitors) at Union Station in Washington, DC. Fostered growth in daily traffic from 70,000 to 100,000 daily along with commensurate sales increases for our owner.

    • Deputy Director
      • Aug 1981 - Dec 1988

      Responsible for all travel trade domestic and internationalPromolgated the Tourism Attaction Signage ProgramPromolgated the Tourism Business Signage ProgramDeveloped the States First Bed and Breakfast Guide

Education

  • 1974 - 1977
    Indiana University Bloomington
    Bachelor of Arts (B.A.), French

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Leisure, Travel and Tourism”

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