Experience

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  ShiftPixy™

  • Irvine, CA

  • Business Development

    • 2016 - Present
    • Irvine, CA

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  Premier Holding Corporation (PRHL)

  • Tustin, CA

  • Business Development Executive

    • Jul 2012 - 2016
    • Tustin, CA

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  iCapital, LLC

  • Tustin, CA

  • Director of Business Development

    • Jul 2012 - 2016
    • Tustin, CA

    iCapital Merchant Banking provides a myriad of financial and consulting services, for Premier Holding Corporation, PRHL and Nexalin Technology, focusing on companies that provide innovative technologies and services for the betterment of mankind.iCapital and Ms. Macdonald, who works directly with the company Founder, Mr. RandallLetcavage, have equity interest in a number of portfolio companies.

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  Nexalin Technology

  • Tustin, CA

  • Executive Sales Consultant

    • May 2012 - 2016
    • Tustin, CA

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  LiMac Consulting LLC

  • Principal

    • 2007 - 2016

    Sales, design and marketing, bringing green products and services to the market place.

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  Sacramento Capitals World Team Tennis

  • Sacramento, CA

  • Fundraiser

    • 2010 - 2011
    • Sacramento, CA

    Lead the development of sponsorships and vendor packages, sales and trade agreements. Partner with Capitals' General Manager in developing and creating a new entertainment village area with premier restaurants, music, VIP tent, wine tasting, children's area, vendors and special theme nights. Develop promotional strategies utilizing local television ads, magazines, radio and internet.

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  Green Technology/Green Planet Venture

  • Mission Viejo, CA

  • Executive Consultant

    • 2008 - 2011
    • Mission Viejo, CA

    Executive producer of project partnering California city management and Green Street Scene to educate city residents on Energy Efficiency Conservation Block Grant Program (EECBG) funding, utilizing award winning interactive CD and EECBG community-wide home and small business participation kit program. Exhibitor and Sponsorship sales for governor's Global Climate Summit 2 webcast.

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  Damzl

  • Greater Los Angeles Area

  • Sales, Design and Marketing Consultant

    • 2008 - 2010
    • Greater Los Angeles Area

    Developed a Junior Lifestyle Division, for a ladies “Off Road Apparel Company”. Researched competition, design, market niche, branding development, competitive wholesale & retail costs. Researched and implemented Los Angeles production, cut and sew manufacturer, print house, graphic design and labeling, while maintaining a 35% profit margin. Opening account Pacific Sunwear; test order $100,000.

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  LiMac Designs Spa, Resort & Loungewear

  • New York, New York

  • Founder

    • 2006 - 2010
    • New York, New York

    Design, develop and market multiple lounge, resort and spa wear collections including textiles and accessories in Turkey, China and US markets. Market strategy development and innovation. Relationship development with Saks Fifth Avenue, Bloomingdales, Neiman Marcus, Bergdorf Goodman, Barney’s and Five Star Resorts & Hotels.

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  Pack One

  • New York, New York/ Los Angeles, CA

  • Sales and Marketing Consultant

    • 2007 - 2009
    • New York, New York/ Los Angeles, CA

    Consulted in marketing and implemented sales strategy. Strategized a private label marketing program with a premium Belgium chocolate house "Ovidias” and their patented “ChocoCan”. Designed unique corporate private label packaging for Five Star Hotels & Resorts while maintaining a 30% profit margin. Researched and developed contact relations with over 250 Five Star Hotels & Resorts in the USA. Implemented account base and built relationships with Waldorf Astoria, Four Seasons, Loews and Casa Del Mar. Opening orders ranged from $1,000 to $1500.

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  Marlin Trading Company

  • New York, New York

  • Sales Manager

    • 1996 - 2007
    • New York, New York

    Managed regional and national sales force of 10; personal accounts represented $12 million. Analyzed market trends to determine the focus of new product development, set sales objectives, budgeted and forecast sales by account each season. Maintained open lines of communication with the sales team, design and production staff. Launched new branded swimwear divisions “Marlin Trading Company” and “Betty West” Opened all Federated stores, Lord & Taylor, May Company Corporate, Fred Meyer, Big 5 Sporting Goods, Sears, Mervyns, TJ Maxx and JC Penney.

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  Proknit Apparel Inc – New York City, Los Angeles

  • New York, New York

  • Sales Manager

    • 1994 - 1996
    • New York, New York

    Sole producer of $7 million in sales. Created sales force responsible for $6 million in sales. Sold full package services to name brand manufacturers: Tommy Hilfiger, Nautica, Union Bay Sportswear and Speedo. Conducted marketing direction, quality control and profit and loss management. Assessed customer needs and provided solutions with products and services. Participated in coordinating production at our factory sites in Central America.

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  USA Classic Inc.

  • New York, New York

  • Sales and Production Manager

    • 1992 - 1994
    • New York, New York

    Produced $6 million in sales. Managed 15-person sales force that generated $5 million in sales. Responsible for merchandising products. Coordinated domestic production including researching textiles, quality control and delivery.