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Lisa Litant profile image

Lisa Litant

Freelance Writer at LisaWritesIt
Intro Book
Experienced writer and marketing professional with a strong background in corporate communications and writing.
  • Claim this Profile
Location
Brookline, Massachusetts, United States, US
Skills
  • Corporate Communications
  • Marketing
  • Advertising
  • Editing
  • Writing
  • Show all
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Bio

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Lisa Litant is a seasoned writer and marketing professional with a Master's degree in Communications from Simmons University and a B.A. in Communications from the University of Massachusetts Amherst. With over 20 years of experience in corporate communications, marketing, and writing, she has worked with various organizations, including Sallie Mae, Putnam Investments, and Harvard Business School Press. Her expertise spans writing, editing, and strategy, with a focus on engaging audiences through clear and approachable content.

Experience

  • LisaWritesIt
    • Massachusetts, United States
    • Freelance Writer
      • Jun 2022 - Present
      • Massachusetts, United States

      I've written for a number of for-profit and non-profit organizations. My clients' campaigns have spanned a variety of media—websites, social media, emails, postcards and mailers, and outdoor billboards. My commitment includes strategizing the approach, doing background research, and developing persuasive, approachable content to reach the target audience. I'm committed to meeting deadlines, developing award-winning copy, and working closely with my clients to surpass their expectations.

  • Sallie Mae
    • United States
    • Financial Services
    • 700 & Above Employee
    • Freelance Senior Copywriter
      • Jun 2022 - Present

      In this position, I create new blogs on current eduction- and economic-related topics, based on SEO best practices. I also edit existing blogs following a content calendar to update, add information, and incorporate new content sources to them.

    • Senior Content Writer
      • Dec 2007 - Jun 2022

      As Senior Content Writer in the Sallie Mae in-house creative services department, I work to create clear, approachable content to engage students, families, and college administrators. My writing spans websites, emails, ads, scripts, and articles to inform and educate on product areas including Sallie Mae student loans, insurance and banking products, and Upromise rewards service.

  • Putnam Investments
    • Sr. Marketing Writer
      • Sep 1994 - Sep 2007

      Wrote and developed print and web-based materials for the institutional, DCIO, and mutual fund markets. Major responsibilities included quarterly client letters, mutual fund annual reports, advertisements, and white papers.

  • Proteon
    • Marketing Director, Advertising & Promotion
      • 1990 - 1994

  • Prime Computer
    • Marketing Writer
      • Sep 1988 - Nov 1990

  • Harvard Business School Press
    • Marketing Director, Advertising & Promotion
      • 1984 - 1988

  • Northeastern University Press
    • Marketing Director
      • 1979 - 1984

Education

  • Simmons University
    Masters, Communications
  • University of Massachusetts Amherst
    B.A., Communications

Suggested Services

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Industry Focus. “Writing and Editing”

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