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Lisa Koch is a seasoned marketing and business development professional with extensive experience in strategic partnerships, marketing strategy, and lead generation. She has held various leadership positions in companies such as Conventus Media, InfoMedics, Pri-Med, M|C Communications, Momentix, E-Smith, Inc., Swapit.com, ZD Events, and IDG Expo Management. Koch has a BA degree in Communications/Advertising from the University of Wisconsin-Madison.

Experience

    • EVP Business Development
      • Jan 2010 - Present
      • Danvers, MA

      Conventus Media was founded nine years ago to serve the needs of Associations and their Events. Started by some of the most successful veterans in the trade show industry, our 75+ collective years of experience are at your service to either manage your entire event or undertake specific function...

    • VP US Pharma Sales
      • Jan 2009 - Jul 2009

      InfoMedics develops strategic patient-physician communications programs which improve brand awareness, patient adherence and physician acceptance and brand preference. Customized solutions are developed to address brand challenges throughout the product lifecycle. Pharmaceutical clients see an ...

    • Sr. Account Executive
      • Sep 2002 - Jan 2009

      Pri-Med, founded in 1995, is the world's leading provider of continuing medical education to Primary Care Physicians, Cardiologists, Neurologists, Pharmacists, Psychiatrists, NPs and PA's . As a Sr. Account Executive I lead overall account planning, account sales strategy, and business de...

    • AE
      • Sep 2002 - Jan 2009
    • Director of Strategic Accounts
      • Jun 2001 - Apr 2002

      Momentix was an Application Service Provider that specialized in developing and hosting event websites for trade shows as well as associations that host large annual events. As the Director of Strategic Accounts I was responsible for creating MOMENTIX reseller arm through strategic partnerships,...

    • Director of Strategic Channel Sales
      • Jun 2000 - Jun 2001

      E-Smith was a Linux Based Software Server (Start-Up) company founded in 1999. As the Director of Strategic Channel Sales I established key channel relationships in vertical reseller markets driving international sales strategies to obtain critical start-up revenue benchmarks, secured flagship re...

    • Director of Sales
      • Jan 2000 - Jun 2000

      Swapit.com was a B2C e-Commerce site for swapping old CD's, DVD's and Video Games for new and/or used. As theDirector of Sales I was responsible for creating an inventory of integrated marketing programs, while leading the sales organization to reach critical benchmarks in a short time f...

    • National Sales Manager
      • Jun 1998 - Jan 2000

      ZD (Ziff Davis) Events was the trade show arm of Ziff Davis. As the National Sales Manager I was responsible for expanding key account participation for established meetings, developed customized inventory of event marketing programs for Linux Business Expo - a premier launch event. Developed p...

    • National Sales Manager - Event Marketing
      • May 1995 - Jun 1998

      IDG Expo Management is an event management company for a variety of trade show events ranging from entertainment to networking. As the National Event Marketing Sales Manager I was responsible for creating and managing an inventory of Integrated Marketing Programs for MacWorld Boston, MacWorld Sa...

    • Event Marketing Manager
      • Aug 1991 - May 1995

      Softbank Forums produced the largest national IT trade show: Comdex. As the Event Marketing Manager I was responsible for driving sales in the Southern California region, creating, implementing and selling customized Event Marketing Programs. I developed Southern California from $1.1M to $2.5 ...

Education

  • 1985 - 1989
    University of Wisconsin-Madison
  • Medford High School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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