See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Lisa Katz profile image

Lisa Katz

Ad Sales Support at Hearst Media Production Group
Intro Book
Experienced broadcast and video production professional with expertise in traffic management and sales support.
  • Claim this Profile
Location
New York City Metropolitan Area, US
Skills
  • Broadcast
  • Television
  • Video Production
  • Social Media
  • Video
  • Show all
image
image

Refer a Friend to Get
100 Credits For FREE

Refer a Friend Now

Bio

Generated by
Topline AI
Lisa Katz is a seasoned broadcast and video production professional with extensive experience in traffic management, sales support, and event management. She holds a Bachelor of Arts degree in Communications from City University of New York-Brooklyn College and has received various certifications in project management from Google and Coursera. With over 10 years of experience in the industry, Lisa has worked for prominent companies such as Hearst Media Production Group, HC2 Broadcasting Inc, Aser Media LLC, and Edge Technology Services, where she has managed traffic departments, resolved sales and traffic issues, and implemented sales and marketing strategies. Lisa's skills include broadcast, television, video production, social media, event management, and digital media, and she is proficient in using tools such as Wide Orbit Traffic System and Google Project Management certifications.

Credentials

  • Agile Project Management
    Google
    Jan, 2024
    - Apr, 2026
  • Capstone: Applying Project Management in the Real World
    Google
    Jan, 2024
    - Apr, 2026
  • Google Project Management: Specialization
    Google
    Jan, 2024
    - Apr, 2026
  • Project Execution: Running the Project
    Google
    Jan, 2024
    - Apr, 2026
  • Project Planning: Putting It All Together
    Coursera
    Dec, 2023
    - Apr, 2026
  • Project Initiation: Starting a Successful Project
    Coursera
    Nov, 2023
    - Apr, 2026
  • Foundations of Project Management
    Coursera
    Oct, 2023
    - Apr, 2026

Experience

  • Hearst Media Production Group
    • Ad Sales Support
      • Jan 2024 - Present

      Offering ad sales assistance to various Hearst broadcast stations. Manipulating sales inventory utilizing the Wide Orbit Traffic System. Responsible for clearing spots on future broadcast logs.

  • HC2 Broadcasting Inc
    • United States
    • Traffic Manager
      • Nov 2021 - Aug 2023
      • United States

      Manage the traffic department for Azteca America's many local stations, resolve traffic and sales related issues, assist in streamlining workflow practices, distribution of playlists, schedules and encoding files for air.

  • Aser Media LLC, formerly Eleven Sports USA
    • Traffic Manager
      • May 2018 - Oct 2021

      Manager of Traffic and Sales Service Operations. Responsible for commercial content placement, broadcast assets, log generation, billing reconciliation, invoicing, performance reporting and client services.

  • Edge Technology Services
    • Traffic Manager
      • Mar 2015 - May 2018

      Traffic scheduling support implementing the formatting, instructions, broadcast assets and inventory. Post air reporting for Edge Media Practice includes delivery reports, Nielsen data and invoicing.

  • WABC-TV/EABC-TV/Disney ABC
    • New York, NY
    • Assistant Manager of Traffic Operations
      • 2004 - Nov 2014
      • New York, NY

      Schedule and format program and commercial elements using the Wide Orbit Traffic system., ensuring maximum separation of advertising, promotions and programming. Honored deadlines for broadcast log creation and day of air revisions. Integrated billboard sponsorhips as value added assets.

Education

  • City University of New York-Brooklyn College
    Bachelor of Arts (B.A.), Communications
  • The Fashion Institute of Technology
    Fashion Merchandising
  • The New School
    Certificate, Graphic Arts

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles