Experience

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  Inkbit

  • United States

  • Marketing Manager

    • Sep 2021 - May 2023
    • United States

    Working with a group of intelligent & passionate people that are making a difference in the push for additive in the manufacturing world of production. Marketing this companies vision & products as the next generation system for next generation products.

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  Ultimaker

  • Waltham, MA

  • Director Digital Marketing

    • Mar 2020 - Apr 2021
    • Waltham, MA

    Working closely with global marketing team to ensure alignment with Ultimaker's global strategy, brand position, business plan and integrated omnichannel marketing strategy and programs. Collaborate withe regional channel sales team and partners to drive digital marketing efforts to achieve business objectives.

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  Fisher Unitech LLC

  • Pleasant Ridge, MI

  • Marketing Manager

    • Mar 2017 - Mar 2020
    • Pleasant Ridge, MI

    Develop and execute valued sales & marketing programs as well as measure the effectiveness of these activities. Create various marketing tools & materials to help assist the sales teams with prospecting. Monitor use of MDF program dollars as allowed under guidelines to achieve 100% usage. Responsible for working with cross-functional teams such as outside & inside sales, upper management, and marketing team as an active participant in new product introductions and program deliverables. Support business development managers in the field to develop effective pipeline building activities for all their business needs. Monitor multiple activities through CRM tracking reports and report to management monthly. Collaborate with vendors and 3rd party agencies to achieve market deliverables to the field.

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  Stratasys

  • Billerica, MA

  • Channel Marketing Manager

    • Nov 2011 - Jan 2017
    • Billerica, MA

    Develop and execute many valued channel marketing programs. Create various marketing tools & materials to help assist the sales teams. Manage a team of marketing specialists that develop and measure the effectiveness of lead generation activities on behalf of and with partners to achieve goals to plan. Monitor use of MDF allocation per partner as allowed under guidelines. Responsible for working with cross functional teams such as product marketing, channel sales, product management, and corporate marketing as an active participant in product introductions and program deliverables. Support channel sales managers in the field to develop effective pipeline building activities for all partners’ business plans. Monitor multiple reports through CRM tracking reports and report to management monthly. Collaborate with vendors and 3rd party agencies to achieve market deliverables to the channel.

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  ULTRA SERVICES, INC

  • Assistant Project Manager

    • Feb 2007 - Nov 2011

    Assist Project Manager with management of HVAC projects including scheduling installation of equipment, subcontractor pricing, estimating, job costing, tracking of budgets, invoicing and creation of proposals. Create & manage AIA contracts for all construction projects over ten thousand dollars.Key Achievements:Increased number of bids that USI participates in by 50%.Created effective job costing system for installation contracts.Designed new company website (Adobe Dreamweaver)Marketing campaigns/advertising to find new general contractor accounts

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  The Marketing Studio

  • Marketing Project Manager

    • Jan 2006 - Jan 2007

    Spearhead innovative marketing strategies and campaigns for Hewlett-Packard (HP) and other major clients. Manage projects from concept through implementation, overseeing teams, timelines, and budgets to ensure seamless execution. Balance changing priorities. Evaluate returns on investment (ROI).Key Achievements:Increased visibility and revenues for major corporations by directing integrated marketing plans.Successfully led HP marketing initiatives including a newly created partner Web portal, sales events and training sessions, direct mail, and advertising campaigns.

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  MarketStar

  • Partner Marketing Manager

    • Jan 2005 - Jan 2006

    Consulted with senior decision makers of HP imaging and printing channel partners to identify needs and objectives, and recommend marketing strategies to drive measurable results. Worked with key partners to create marketing plans that focused on exceeding revenue targets. Tracked performance metrics and ROI.Key Achievements:Successfully managed market development fund budgets with zero variance.Accomplished optimal performance and ROI by developing powerful, cost-effective marketing solutions that offering creative high-touch marketing support to key partners.

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  HEWLETT-PACKARD COMPANY

  • Field Marketing Manager

    • Jan 1993 - Jan 2003

    Earned several promotions to design and implement marketing programs to penetrate new markets, secure new business, and enhance sales volume. Identified revenue-building opportunities and created competitive, goal-oriented programs. Managed logistics, communications, and budgets. Communicated marketing initiatives to customers via email, direct mail, and events. Presented new product presentations that highlighted reseller benefits and incentives. Compiled new leads.Key Achievements:Planned and launched highly successful events; interacted with vendors to coordinate logistics and ensure outstanding execution.Pioneered a new ROI program and reporting structure that tracked marketing events.Originally hired as Administrative Assistant and quickly advanced to sales within one year, then received promotion to Marketing Coordinator in 1995 and Marketing Manager in 1998.Collaborated effectively with technical and creative teams to develop new advertisements, direct mail materials, collateral, and programs.