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Lisa Guzzetta is a seasoned professional with expertise in Call Center Administration, Multi Market Experience, Management, Sales, Profit Analysis, Marketing, and Retail. She has held various leadership positions, including General Manager at RadioShack, Vice President of Admissions and Marketing at Career Education Corporation, and Regional Vice President of Sales and Marketing at TechSkills. She has also worked as a Small Business Consultant/Professional Organizer and a Sales and Marketing Consultant. Lisa holds multiple certifications from the Gemological Institute of America-New York.

Experience

  • RadioShack
    • Deerfield Beach, FL
    • General Manager
      • Sep 2011 - Feb 2012
      • Deerfield Beach, FL

      ♦Took location from worst in district to sixth out of 19 locations in four months♦Responsible for meeting daily sales goals, training, monthly audits and recruiting♦Store P&L management♦Enforcing company policies and procedures♦Implemented neighborhood outreach program

  • Self-Employed
    • Nantucket, MA and Kansas City, MO
    • Small Business Consultant/Professional Organizer
      • Feb 2006 - Aug 2011
      • Nantucket, MA and Kansas City, MO

      ♦Assess current situations for failing small businesses.♦Assimilate goals and objectives of business owner♦Identify competition♦Develop following strategies, going forward, to ensure best possible scenario forsuccess♦Streamlining overhead (fixed expenses)♦Consolidation of non-active inventory♦Develop e-commerce where applicable♦Management/team sales building and coaching♦Develop and implement advertising and marketing budget and programs♦Monitor progress daily

  • Career Education Corporation
    • Livingston and Piscataway, NJ
    • Vice President of Admissions and Marketing
      • Aug 2005 - Nov 2005
      • Livingston and Piscataway, NJ

      ♦ Total Direct Reports – 3 Floor Directors, 6 Associate Directors, 30 AdmissionsRepresentatives Phone Room Team of 10 (dotted line), 3 Admins, 5 Receptionists♦ Responsible for identifying opportunities for growth and profitability as it relates to sales,customer service and interdepartmental relationships.♦ Responsible for driving top line revenue for both campuses (average price point 25K)♦ Partnered in development of 2006 budget for Admissions (both campuses)14 millionbudget♦ Developed and implemented plan to manage sales/enrollments through conversion rates♦ Increased show rate by 15 percentage points.♦ Averaged 15% lead to enrollment ratio♦ Development of Student Referral Programs, Employee and Student Benefits Program♦ Specific focus in areas of State and Federal Compliance as it relates to rules andregulations of State of New Jersey, D.O.E. and accrediting body (A.C.I.C.S.)♦ Trained and cultivated proactive tactical and strategic planning of management andsales force in areas of marketing, sales, customer service, employee/student retentionrates and compliance.♦ Developed marketing plan for new programs initiative, placing focus on areademographic marketability.♦ Developed “student commitment program”.

  • Kaplan University
    • Boca Raton, FL
    • Director of Admissions
      • Aug 2003 - Oct 2004
      • Boca Raton, FL

      ♦ Total Direct Reports – Five Floor Directors, 80 Admission Advisors (AccountExecutives), 10 Financial Aid Officers (dotted line reports), 10 Registration Coordinators,one Admin.♦ Consistently achieved Number One Producer status in companywide sales.♦ Average price point 30K♦ Accomplished an average student retention rate, after enrollment, of 96%; which was thehighest companywide.♦ Average enrollment per six-week cycle: 800 students♦ Developed Military vertical to engage active Military individuals in education whileserving by utilizing employees at Kaplan who are veteran military. Increased militaryenrollments by 150%.♦ Developed a “Live Chat” vertical.♦ Implemented proactive sales training for phone sales.♦ Managed an $8M budget.♦ 6% lead to close

  • Self-Employed
    • Boca Raton, FL
    • Sales and Marketing Consultant
      • Jun 2002 - Aug 2003
      • Boca Raton, FL

      ♦Responsible for the escalation of two small ($2M) manufacturing and distributioncompanies to the next level, increasing sales and profitability 10% in first 90 days.♦Implemented various diversifications of product and marketing strategies toaccommodate and bolster consumer market.♦Restructured/renegotiated vendor contracts to implement, enhance, and revitalizegoodwill incentives back to the company.♦Created and instituted company’s first “Employee Handbooks.”

  • TechSkills
    • Greater Nashville Area, TN
    • Regional Vice Preseident of Sales and Marketing
      • Jul 2000 - Jun 2002
      • Greater Nashville Area, TN

      ♦ Direct Reports - Two District Managers, 14 Branch Managers, 50 Account Executives,50 Mentors (Teachers) and 14 Office Managers♦ Highest achievement of Area sales and double-digit profitability company wide♦ Exceeded $10.2M annual sales target by almost $2M.♦ Produced top five of the top 10 sales producing branch locations.♦ Produced 60% of top 10 percent of individual sales producers.♦ Responsible for monitoring/restructuring marketing vehicles (25K/month/branch)♦ President’s Club Award winner♦ Highest lead of interview-to-close ratios company-wide♦ Key troubleshooter, sent in to all markets company-wide

  • CompUSA
    • Orlando, FL
    • Market Manager – State of Florida; Call Center Manager of IT Sales (1,200 reps) – Dallas, TX
      • Feb 1997 - Nov 1999
      • Orlando, FL

      ♦ Top 10 percentile in national technology training sales and profit performance♦ Increased call center training solution sales from $521K to $930K in six weeks.♦ Achieved first in Regions annual technology training sales.♦ Most profitable training sales in market in Region♦ Greatest training sales percentage of contribution to CompUSA total store sales

  • Luria's
    • West Palm Beach, Florida Area
    • General Manager
      • Sep 1995 - Nov 1997
      • West Palm Beach, Florida Area

      ♦ Direct Reports – Five Department Managers, 85 full- and part-time sales personnel♦ Achieved in excess of $7M in annual retail sales.♦ Managed team of 75 sales associates and 10 department managers.♦ Achieved first in chain in sales and profitability.♦ Achieved first in chain for diamond sales.♦ Effective Profit and Loss Management♦ Lowest shrink percentage in chain♦ Managed and executed successful liquidation of four of Luria’s 50 locations underGordon Brothers, Inc.

Education

  • 1970 - 1974
    Gemological Institute of America-New York
    Multiple certifications, Diamonds, Precious, Semi-Precious and Pearls

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