Okay, let’s tackle this. So Lisa has a mix of marketing and event management skills, which are in demand. However, without specific industry benchmarks or location-based data, it's challenging to estimate her hourly rate accurately. Typically, marketing professionals with event management skills in the Dallas-Fort Worth Metroplex might charge around $30-$75 per hour, depending on their level of experience and specific job requirements. Considering her skills and location, I'll estimate a rate on the lower end of this range, around $50 per hour.