Experience

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  Women in Tech® Switzerland

  • Lausanne, Vaud, Switzerland

  • Non-Executive Member

    • Jun 2020 - Present
    • Lausanne, Vaud, Switzerland

    Non-Profit contributing to elevating standards within Switzerland's dynamic tech landscape.

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  Droople

  • Puidoux, Vaud, Switzerland

  • Senior Digital Sales & Marketing Manager

    • 2021 - 2023
    • Puidoux, Vaud, Switzerland

    • Developing and executing sustainable marketing strategies for IoT cleantech solutions like Droople's water-saving technology.• Creating compelling content highlighting the environmental benefits of Droople's solutions for various industries.• Utilizing data analytics to measure campaign success and enhance marketing effectiveness.

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  Koenig & Bauer Banknote Solutions

  • Lausanne, Vaud, Switzerland

  • Marketing Manager

    • 2020 - 2021
    • Lausanne, Vaud, Switzerland

    • Executed the rebranding and overhaul of the company name, development of a new identity , and website redesign • Created and implemented a comprehensive media content strategy to increase brand awareness and engagement, resulting in a 30% increase in website traffic and a 20% increase in social media followers• Provided event support and managed logistics for industry exhibitions, for increased brand exposure, strengthened partnerships and lead generation

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  5D Multimédia et Communication Web

  • Lausanne Area, Switzerland

  • Project Manager

    • 2018 - 2019
    • Lausanne Area, Switzerland

    • Campaign manager for federation projects, mastering Adobe Creative Suite and web development.• Managed web preparation, content management, and technical constraints of user interface (UI) and mobile.

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  Nestlé

  • Digital Marketing Communications Manager

    • 2015 - 2018

    • Managed in-house and third-party teams for direction, prioritization and strategic methods and tools for brand building across Nestlé in 54 countries, 3'000 brands.• Functional owner for the corporate global digital asset management platform, resulting in faster time-to-market and 80% cost savings as SPOC for 12 global businesses and strategic units.• Managed production for innovative digital-forward creative (video, still) to brief based on audience trends.

  • Marketing Communications Specialist

    • 2012 - 2015

    • Established and implemented brand architecture and classification standards for new and existing business acquisitions.• Developed a global brand packaging artwork process and technology that resulted in over 50% reduction in time to market, while ensuring regulatory compliance.• Successfully aligned stakeholders on functional and technical requirements for a new marketing content solution, including training on intellectual property contracts.

  • Digital Services Specialist, Portfolio Manager

    • 2008 - 2012

    • Oversaw the successful implementation and ongoing management of various global digital productivity tools, including portals, intranets, and collaboration tools.• Developed and maintained productivity tool dashboards to streamline team alignment, optimize resources, and effectively manage project timelines and budgets.• Led process improvement initiatives to enhance the usability and effectiveness of digital tools, driving increased engagement and productivity among end-users.

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  Starz

  • United States

  • Project Manager

    • 2006 - 2007
    • United States

    • Led and managed end-to-end marketing initiatives, including creative direction, message development, cross-functional coordination, and financial tracking, to drive engagement and customer acquisition for Starz programming.• Served as the primary point of contact for creative teams, PR, and affiliate marketing and sales teams, ensuring seamless delivery of effective promotional campaigns and tactics.• Oversaw trade and affiliate marketing campaigns, including strategy development, asset creation, deadline management, and budget allocation, driving brand awareness and customer engagement for Starz original series.

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  General Electric

  • United States

  • Corporate Communications and Events Associate

    • 2004 - 2006
    • United States

    • Delivered annual marcom sales conference of 3K attendees.• Assisted events team with sponsors, vendors and new target product launches under strict timelines and budget.• Responsible for ensuring corporate identity and brand properties consistently used.• Managed the implementation of the official B2B online promotions tool for sales and resellers.• Assisted other associates and brand managers for carrying out campaign and communication strategies.