Experience

• 

  Wolters Kluwer

  • Waltham, MA

  • Director, Marketing for Finance, Risk and Reporting (Americas)

    • Apr 2014 - Jun 2023
    • Waltham, MA

• 

  Nuance Communications

  • Burlington, MA

  • Sr. Marketing Manager, Global Marketing

    • Jun 2013 - Apr 2014
    • Burlington, MA

    Strategic Marketing Planning, Process Workflow and Nuance corporate projects and programs.

• 

  Exinda

  • Remote

  • Director, Global Marketing Communications

    • Jun 2012 - May 2013
    • Remote

    I am responsible for Global Press, Web, Brand, Creative Services and Demand Generation strategies.

• 

  Progress Software

  • Sr. Field Marketing Manager

    • Jul 2010 - May 2012

    • Excellent qualifications in marketing demand generation and lead generation • Comprehensive knowledge of management, organizational development, recruiting and team building• Exceptional ability to communicate and work with cross-functional organizations• Consistently recognized and promoted for results and positive attitude

• 

  3Com (an HP Company)

  • Sr. Enterprise Marketing Manager/Government Segment Manager

    • Aug 2005 - May 2010

    Develop the strategy and marketing plan for all demand generation while working with functional groups to ensure effective execution and measurement of all programs within North America. Led implementation of marketing messaging for 3Com's Secured Converged Networking go to market strategyPartnered with Sales and Product Management to translate their business goals which allowed me to create comprehensive and effective marketing programsCreated, wrote, managed, and measured all programsDrove 3,000-4,000 responses per quarterDelivered on average 8-9 demand generation programs per quarter personally while supporting other programs within the teamManaged the Federal government segment when sales resources were reduced to one while maintaining a $2M per quarter revenue run rateDeveloped consistent client communication via newsletters and webinarsWon Phoenix Award

• 

  Enterprise Marketing North America

  • Senior Manager

    • Jan 2005 - May 2010

    Drive demand to develop new enterprise clients and up-sell/cross-sell existing clients - Fortune 1000 and Verticals including: Education, Health Care, Government markets.Proactively volunteered as Acting Director of North America Field Marketing Reorganized department to function more effectively with less personnelCreated 25 programs resulting in $5M in new pipeline generationShifted team focus from SMB to enterprise marketing campaignsAligned marketing personnel with regional sales teams resulting in cohesive sales/marketing partnerships North America's revenue increased leading to a successful quarter with another one under wayMaintained focus on demand generation driving over 4,000 raw responses in 3 months and 400 sales qualified leads."Lisa has been an amazing sales enablement ally for not only me, but our entire North America sales team"