Experience

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  Pernod Ricard

  • France
  • Beverage Manufacturing
  • 700 & Above Employee

  • Market Manager

    • May 2022 - Present

  • Customer Development Manager

    • Oct 2021 - May 2022

    • Meet with assigned on premise accounts regularly as a consultative partner utilizing the full portfolio• Drive menus/features year-round with a focus on increased menu share every quarter (minimum 25%)• Consistently execute monthly and quarterly programs set by management• Maintain a consistent cadence of planning and recording activities using LilyPad, Power BI, Compass, and Excel trackers• Plan yearly budget to coordinate with quarterly programs, occasions and MOCs defined by marketing team• Collaborate with local SGWS teams to ensure customer follow-through and support• Work with national and local brand ambassador team to set up meaningful trainings and events to increase brand awareness and inspire accounts to become advocates

  • Key Account Manager

    • Jul 2019 - Sep 2021

    Key Account Manager, New Brand Ventures• Gained disproportionate share of value and volume for the NBV portfolio via execution of back bar PODs, cocktail menus, features, and shelf and floor displays in identified target account list to beat the market 2x• Grew strong relationships in core set of influential accounts• Executed monthly and quarterly programs set by management• Identified new opportunities in market for portfolio growth opportunities• Educated trade and distributor on brand heritage and benefits of the brands• Supported SGWS teams, Overlay KAM team, and Artisanal Division through monthly team meetings and frequent workwiths• Maintained a consistent cadence of planning and recording activities using LilyPad, Power BI, Compass, and Excel trackers• Planned and executed meaningful trainings and events with our brand ambassador team to increase brand awareness• Conducted in store tastings to support key off premise programs

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  HOTALING & CO.

  • Northern California

  • Brand Development Manager

    • Apr 2016 - Jul 2019
    • Northern California

    • Call on key on and off-premise accounts, driving new PODs and case volume• Consistently meet KPI goals established by upper management• Collaborate with brand team on new product launches and line extensions• Identify and create new programming and events specific to accounts’ needs• Manage dis...

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  Spirit Works Distillery

  • United States

  • Sales Manager

    • Feb 2014 - Apr 2016
    • United States

    • Establish and manage sales force KPI goals and expectations across all markets• Set up yearly sales projections and budgets• Set up pricing and organize product forecast with distributor• Work with marketing team to establish brand goals, create beneficial POS, and execute thoughtful events and...

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  Momentum Worldwide

  • San Francisco Bay Area

  • Innovation Portfolio Manager, William Grant & Sons

    • Mar 2013 - Feb 2014
    • San Francisco Bay Area

    • Work with distributor to identify appropriate target accounts that will support brand development and KPI goals• Engage those audiences directly (brand education, menu and feature drink placement)• Act as market liaison for National Brand Ambassador visits, including: scheduling target account ...

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  Tradition

  • San Francisco

  • Lead Server

    • May 2012 - Mar 2013
    • San Francisco

    • Top sales associate among serving staff• Opening and closing responsibilities with point of sale system• Consistently adept to working with and serving diverse groups of people

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  Cask

  • San Francisco

  • Sales Associate

    • Apr 2010 - Mar 2013
    • San Francisco

    • Furthered spirit knowledge and familiarized myself with the products of various distributors• Sales representative for the company at off-site events, and trade shows; served as a judge in cocktail competitions, and trade events• Responsible for developing a portfolio of clients• Experience mul...

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  Bourbon & Branch

  • San Francisco

  • Lead Server

    • Feb 2009 - May 2012
    • San Francisco

    • Well versed in classic and contemporary cocktails• Comfortable with the taste and distillation processes of over 150 spirits• Training and scheduling of serving staff