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Lisa Crossett is a seasoned marketing and communications professional with extensive experience in non-profit management, environmental education, and graphic design. She has led publications and marketing departments, directed environmental impact reports, and taught art at American River College. Crossett holds an MFA in Art from the University of Idaho and a BFA in Painting from the University of Illinois Urbana-Champaign.

Experience

    • Member, Advisory Board
      • 2010 - Present

      ART DIVISION, a Los Angeles non-profit art program, is a rigorous professional training program for 18 year old students and older. Its focus is on those candidates who show genuine commitment and passion for the visual arts.

    • Member, Board of Directors
      • May 2010 - May 2015

      San Francisco Bay Area nonprofit, for-public-benefit corporation specializing in environmental education and dedicated to enriching the lives of students through hands-on and activity-based learning.

    • United States
    • Environmental Services
    • 700 & Above Employee
    • Senior Vice President and Corporate Marketing and Communications Director
      • Jan 2009 - Mar 2013

      Directed firm's 2008 and 2009 Best Environmental Firm to Work For and MORE magazine "Gold Star Firm" campaigns. Directed the firm's 40th anniversary campaign including a $40,000 fund raising event for Saving the Bay (www.savingthebay.org), a PBS documentary chronicling the history of San Francisco Bay by Ron Blatman. Directs 2010 website refresh project, 5-year strategic plan development process including workshops and plan format, monthly internal e-newsletter (ESA Connects), client service teams, client management program, staff and client surveys, sustainability initiative, advertising, press releases and media interactions, promotional campaigns including over 25 e-blast/flash pieces, three technically-focused newsletters published three times a year, and the firm's efforts to promote sustainable best management practices.

    • Vice President and Communications Director
      • Jan 1998 - Jan 2009

      Directed publications and marketing departments throughout firm ensuring all corporate communications, marketing, production, editorial, graphics, and word processing standards and high-quality deliverables. Oversaw brand development for firm as it went from a $5M, 90-person firm to a $40M, 250-person firm, including 2 merger/acquisitions and the addition of 9 offices in 3 additional states. Led firm's marketing database conversion efforts in 2001 (Filemaker) and 2008 (Deltek Vision). Led firm's major brand refresh including roll-out, high-level collateral, website (www.esassoc.com), internal Intranet, promotional campaign, and product/package design, brand guidelines; coordinated with stakeholders, clients, outside vendors and internal designers to ensure team met schedule and budget. Developed and helped implement the ESA/Adolfson Associates integration plan.Environmental Science Associates ESOP. Managing Trustee. 1999-2003. Acted as lead trustee in all Employee Stock Ownership Plan (ESOP) affairs including annual appraisal, coordinating with outside appraisers and trust attorney, reviewing appraisal, coordinating with ESOP outside administrator, and communicating with all staff. Negotiated on behalf of the firm's ESOP to purchase the majority and minority owners' stock, including discussions with lending bank and attorneys. Environmental Science Associates. Board of Directors. 2003-2008. Member of 11-person board. Initiated and championed merger/acquisition of Adolfson Associates, a 45-person Pacific Northwest environmental firm.

    • Publications Director
      • Jan 1992 - Jan 1998

      Directed 25-person publications department including all production, editorial, graphics, and word processing. Led firm's conversion from Wang-based word processing to networked Microsoft Office system. Developed and implemented company-wide style guide and firm's first website. Designed firm's updated logo and business package.

    • Graphics Manager
      • Jan 1987 - Jan 1992

      Directed graphics and mapping for 5-person graphics department. Led firm's conversion to computer-aided graphic design. Designed firm's logo and business package.

    • Graphic Artist
      • Jan 1985 - Jan 1987

      Prepared technical graphics for environmental impact reports including cartography, shade/shadow diagrams and visual simulations.

    • Freelance graphic designer
      • Jan 1979 - Jan 1985

      Provided graphic designs, production and presentation materials for various business packages and promotional campaigns.

    • Instructor
      • Jan 1977 - Jan 1979

      Taught painting, Introduction to Art, and gallery/exhibition studies.Various single-owner and corporate clients

Education

  • 1974 - 1976
    University of Idaho
  • 1971 - 1974
    University of Illinois Urbana-Champaign

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Graphic Design Nonprofit and Social Services Education and Training Environmental and Waste Management Fine Art”

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