Experience

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  Sonic Boom Wellness

  • Strategy and Marketing Specialist

    • Jan 2021 - Present

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  Self-Employed

  • Freelance Designer/Copywriter

    • Mar 1999 - Present

    • Provide creative direction for a diverse group of B2C and B2B clients — from tourism, hospitals, and non-profit foundations to banks, specialty stores, community theater, and professional recruiters• Write, design, and coordinate project activity for print and digital assets, including newsletters, promotional materials, multi-media presentations, brochures, and sales collateral• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office (Word, Excel, PowerPoint), Google Drive (Docs, Sheets, Slides)• Familiar with SEO and HTML

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  Health Enhancement Systems (HES)

  • Midland, Michigan, United States

  • Content Manager

    • Oct 2008 - Oct 2019
    • Midland, Michigan, United States

    • Coordinated the program content process, including research, contract writers’ assignments, design, and reviews (exercise physiologist, registered dietician, editor, and quality assurance), as well as continuous updates• Provided initial assessment of content (program objectives, grammar, conciseness, HES style) before submitting to contract editor• Assisted with new product concept, development, and creation• Worked directly with Meredith Corporation to compile 260+ new program recipes annually• Proficient in content management systems, databases, and messaging applications (Slack, Zoom, Google Meets, and GoToMeeting)

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  Seven Worldwide

  • Battle Creek, Michigan, United States

  • Senior Account Executive

    • Nov 2001 - May 2005
    • Battle Creek, Michigan, United States

    • Managed and oversaw all off-pack projects (everything from point-of-sale materials to advertisements, freestanding inserts to t-shirt designs, including the 2002, 2003, and 2004 Kellogg Company Annual Report)• Provided creative consultation/art direction to a staff of 11 designers, following brand guidelines• Trained and mentored four off-pack account executives• Re-organized the department to be more profitable and efficient, generating a 25% increase in profits over a 12-month period• Re-established former client relationships, as well as continued to develop and initiate new ones

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  Sharp Marketing Associates

  • Grand Rapids, Michigan, United States

  • Senior Art Director

    • Aug 1998 - Mar 1999
    • Grand Rapids, Michigan, United States

    • Provided creative direction for a variety of mediums from websites, billboards, annual reports, radio and print advertisements to direct mail, slide presentations, brochures and catalogs with internal, as well as external graphic design staff• Wrote, designed, and art directed photography, as well as coordinated project activity from concept to completion• Served as interim traffic coordinator, preparing schedules, managing print production, and continually maintaining the progress of projects within proposed time and budget

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  First of America Banking Corporation

  • Kalamazoo, Michigan, United States

  • Advertising Manager

    • 1995 - 1998
    • Kalamazoo, Michigan, United States

    • Wrote, designed, and coordinated print production and distribution of advertisements and promotional materials for over 530 branches throughout Michigan, Indiana, and Illinois• Assisted in creating new in-house agency by interviewing candidates, writing departmental procedures, as well as providing guidance and training• Played a role in “selling” senior management on the benefits of designing the Annual Report in-house, providing an immediate savings of $50,000• Developed strategic plans, as well as creative concepts and development with each business line senior vice president• Worked directly with ad agency Jordan, McGrath, Case, & Taylor, overseeing media schedules, print production, and distribution of ad materials• Coordinated and provided creative direction of photo shoots• Was selected for the Commercial Print Production team for Strategic Procurement Services, a group that developed questions, interviewed, and chose one commercial print vendor for the corporation, resulting in savings of over $1 million

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  Gilmore Brothers, Inc

  • Kalamazoo, Michigan, United States

  • Advertising Manager

    • 1989 - 1995
    • Kalamazoo, Michigan, United States

    • Bought media space and developed creative concepts, layout design, copy, and production schedules for a variety of multi-media projects for 18 stores throughout Michigan, Indiana, Kentucky, South Carolina, North Carolina, and Ohio• Worked directly with all levels of company management (chairwoman of the board and president to store management and buying staff), print vendors, and the account and creative staff of the consulting advertising agency, William R. Biggs/Gilmore, for execution of projects within budgets• Coordinated, scheduled, and oversaw special events and fashion photo shoots