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Here is the crafted bio: Lisa Amerongen is a seasoned executive and creative leader, renowned for her expertise in social media marketing, public relations, and arts administration. As Managing Director at We Animals Media, she spearheads strategic communications and marketing initiatives, fostering brand awareness and engagement. A seasoned founder and entrepreneur, Lisa has successfully launched and managed several organizations, including T.O. the Good Swap, a pioneering clothing swap initiative. Her diverse experience spans multiple sectors, including theatre, non-profit, and corporate environments, where she has honed her skills in team management, project execution, and stakeholder engagement. With a Master of Business Administration and a Master of Education, Lisa brings a unique blend of business acumen and leadership expertise to her work, driving results-driven strategies that inspire and engage diverse audiences.

Experience

    • Managing Director
      • Oct 2023 - Present

  • T.O. the Good Swap
    • Toronto, Ontario, Canada
    • Founder
      • Feb 2022 - Present
      • Toronto, Ontario, Canada

      T.O. the Good Swap is Toronto's monthly clothing swap for all genders, all bodies, and all ages, designed to combat textile waste in Toronto and advocate for sustainable and ethical fashion practices globally.

    • Improv Instructor & Group Facilitator
      • Dec 2008 - Dec 2023

      Improv and team building workshops for youth and adults with Second City, Bad Dog Theatre, RapidFire Theatre and independently. Group facilitation for corporate and non-profit clients.

    • Canada
    • Government Administration
    • 700 & Above Employee
    • Strategic Advisor
      • Apr 2023 - Sep 2023

    • Leadership Outreach and Communications Specialist
      • Jun 2022 - Apr 2023

    • Canada
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director Of Operations
      • Sep 2021 - Jun 2022

      As the Director of Operations I ironed out kinks in internal capacity, communications, planning, and reporting while fostering a healthy and values-aligned workplace. Human Resources- Managed the Human Resources department- Oversaw the day-to-day people ops, recruitment, onboarding, and retention of staff- Worked with C-Suite, staff, and Inclusion, Diversity, Equity, and Accessibility committee to define and promote company culture- Developed policies and procedures that ensure legislative compliance and model CSI’s values - Leaded the planning and execution of strategic initiatives to foster a community of learning, engagement, and inclusionInternal Communications - Developed strategies and procedures to maintain excellent internal communication between departments- Managed company-wide services and tools, such as Slack, BambooHR, Asana- Liaised between C-Suite and department leads- Organized company all-hands meetings, co-ordinating with Directors and CEO Team Building & Culture - Strengthened departmental and organization-wide satisfaction - Fostered workplace culture with online animation and event-planning Process, Knowledge & Information Management- Ensured standardized, enterprise-wide documentation and processes are in place to capture business requirements, identifies functional deliverables that produce detailed timelines and project post-mortem reportsProject Management- Managed the suite of operational and project management systems and supports that align across all CSI Global departments/programs - Coordinate regular project team meetings tracking project status, supporting group project orientation and strengthening collaboration and team problem-solvingMetrics & Reporting- Created and manage the organizational operations calendar, KPIs, milestones, impact tracking, and quarterly reporting

    • Director Of Communications
      • Jul 2019 - Sep 2021

      Responsible for creating and evaluating communications strategies that advance the strategic priorities for the CSI group, serving as a bridge between the strategic direction and the adherence to the brand, establishing a content strategy, and prioritizing communication initiatives across a suite of communications platforms and marketing channels. Managed the day-to-day operations of CSI and SII agency functions, ensuring proactive and responsive communications support for marketing and communication needs.Strategic Direction- Actively contributed to the development of CSI’s annual strategic direction and budget- Developed the annual communications plan and content strategy that helps deliver the strategic priorities and oversees its implementation across all CSI communication channels and collateral Manage Agency Functions- Responsible for planning, directing, and evaluating the design and development of CSI and SII communication channels and collateral to maintain a strong presence across all channels.Public Relations- Managed day-to-day media relations and media requests for brand and corporate issuesEvents- Co-designed and promoted CSI/SII’s member-facing and external events- Acted as communications lead for signature events that advance CSI/SII’s strategic positioningProject Management and Evaluation- Planned and maintained production schedules, assures production deadlines are met- Developed and tracked metrics and success criteria- Created and managed the annual Comms budget including approvals, monthly reconciliation- Organized and maintained the set up of and access to Comms materialTeam Management- Liaised as a horizontal across organization with leadership & Business Unit Heads - Set employee goals, objectives & timelines, manages performances- Managed relationships with CSI’s communications vendors and freelancers

    • Communications & Marketing Manager
      • Oct 2018 - Jun 2019

      Strategy • Worked with the Communication, Campaigns and Marketing team to co-create CSI's communications, marketing and engagement strategy • Facilitated feedback from team specialists to business unit and departmental heads, helping to inform and improve business strategy and process.• Analyzed communications and marketing data to create a comprehensive view of marketing across the enterprise, with regular reporting on engagement dataTeam & Project Management • Served as the team’s first point of contact for CSI’s business unit and departmental heads• Translated strategy into action plans, manages projects, supervises workflow and assigns job tasks • Held the departmental budget• Managed HR processes, including performance reviews.

    • Canada
    • Professional Training and Coaching
    • 1 - 100 Employee
    • General Manager
      • Apr 2014 - Oct 2018

      Financial Management• Prepared, monitored and revised the operating budget• Coordinated the book-keeping and accounting in cooperation with accountant• Prepared and analyzed financial data for reports• Developed and maintained financial systems• Liaised with the company’s auditor to produce the annual audit to the requirements of the various funding agencies.Production • Oversaw the schedule for workshops, productions, and tours• Co-ordinated and supervised box office, volunteers, and staffHuman Resource Management• Contracted all employees and self-employed contractors• Managed full time & casual office and production staff/contractorsOperational• Oversaw ongoing office administration• Negotiated and manage bookings and rentals• Monitored changes to public and private arts-related policy and programsFunding and Fundraising• Identified funding opportunities available to the organization• Devised and implemented an annual fundraising plan: managed individual donor campaigns, corporate sponsorship and special fundraising events.• Ensured proper stewardship of current donors and sponsors• Worked with board and Artistic Director to identify, cultivate, and solicit fundersMarketing and Promotion• Devised and implemented a strategic marketing plan that seeks to increase the dissemination of Bad Dog Theatre’s work.• Managed marketing resources and budgets.Community Interaction• Engaged volunteers and coordinates volunteer efforts• Represented the company in the community at events and performances• Created community engagement opportunities to build and develop audience and awareness of the companyGovernance• Liaised with the Bad Dog Theatre’s Board of Directors to provide timely information, specifically financial, and maintaining sound Board records.• Ensured effective and ongoing communication with the board of directors

    • Administrative and Marketing Coordinator
      • Apr 2013 - Mar 2014

      Accounts payable/receivable duties.Print and digital marketing and promotions including the coordination of press releases and social media campaigns.

  • Buddies In Bad Times Theatre
    • Toronto, Canada Area
    • Public Relations Coordinator
      • Dec 2013 - Jan 2016
      • Toronto, Canada Area

      • Created copy for press releases, marketing materials and advertising, contributes/designs content for e-blasts and website as needed, in consultation with Director of Marketing and Communications and the Artistic Director• Pitched preview articles to media• Arranged interviews and photo shoots as required, in conjunction with the Stage Manager and the Artists• Managed media RSVPs for the opening night performance and coordinates Media list, reserved seating and press kits with Box Office• Maintained a web presence: posting events on community, industry and entertainment websites, forwarding event information to distribution lists and newsletters, updating social networking sites – keeping up a good knowledge of new form of web presence as they emerge, ensuring Buddies is well represented, events are posted, etc.• Assisted with formulating audience development, marketing and communications strategies in conjunction with the Director of Marketing and Communications.

  • Sue Edworthy Arts Planning
    • Toronto, Canada Area
    • Marketing Communications Coordinator
      • Dec 2013 - Apr 2014
      • Toronto, Canada Area

      Coordination of marketing and communications planning and execution for multiple clients in the performing arts sector as well as public relations, design work, video shoots and edits, creation and execution of social media collateral.

  • SheDoesTheCity.com
    • Toronto, Canada Area
    • Staff Writer
      • Nov 2012 - Feb 2014
      • Toronto, Canada Area

      Weekly contributor to the popular Toronto blog, She Does the City.

Education

  • 2022 - 2023
    University of Toronto - Rotman School of Management
    Master of Business Administration - MBA, Dean's List
  • 2019 - 2020
    York University
    Master of Education - MEd, Leadership & Community Engagement
  • 2013 - 2013
    University of Toronto
    Digital Marketing Management Certificate
  • 2008 - 2009
    University of Alberta
    Bachelor of Education (B.Ed.), Secondary - English & Social Studies
  • 2004 - 2008
    University of Alberta
    Bachelor of Arts (B.A.), English, Sociology

Suggested Services

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Industry Focus. “Non-profit Organization Management”

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