Experience

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  Circana

  • San Diego, California, United States

  • Vice President, Client Development

    • Mar 2023 - Present
    • San Diego, California, United States

    IRI and NPD have come together to form Circana.Circana transforms complexity into clarity. We’re the leading advisor on the complexities of consumer behavior. Our unparalleled technology and complete view of the consumer inspires our clients to take action and unlock business growth.

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  The NPD Group

  • United States
  • Market Research
  • 700 & Above Employee

  • Vice President

    • Jan 2020 - Mar 2023

    Client Development, Consumer TechnologyLead a premier team of global accounts across the Consumer Technology Client Development organization for NPD Group, a premier Market Research organization. We partner with leading Consumer Technology organizations and present solutions using market insights, data and analytics to achieve their business objectives. Sales & Category Management, Pricing Trends and Discount Analysis, Forecasting and demand planning, Marketing and Ad effectiveness, Shopper Journey and customer segmentation, Retailer and Channel performance trends.

  • Executive Director Client Development, Global Account Relationship Leader

    • Jan 2017 - Jan 2020

    Manage NPD's worldwide relationship with Google, across 15+ NPD practice areas and geographies. My team's focus is to leverage all NPD's data analytics and custom solutions to help our clients realize strategic and long term objectives related to their business.

  • Director, Client Development, Consumer Technology

    • Oct 2014 - Dec 2016

    The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food /foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video gamesResponsibilities include:Strategic Account Management:Consult and recommend market research data solutions that drive business decisions based on understanding key trends, sales performance, competitive threats, and growth opportunities Data Analysis & Insights:Collaborate with sales and marketing teams to interpret data and relevant insights that inform product development, target market segmentation, go-to-market strategies, retail partnerships and channel merchandising programs. Present to variety of audiences from account teams to C-Level executives. Leadership:Lead projects and opportunities involving cross-functional divisions and resources while integrating communication to client teams. Manage and develop direct reports.

  • Account Manager, Consumer Technology

    • Dec 2012 - Sep 2014

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  Jack in the Box

  • United States
  • Restaurants
  • 700 & Above Employee

  • Category Leader

    • Oct 2012 - Dec 2012

    Category Leader of $500M category. Responsible for category sales and profit growth via strategic new products, promotions and optimization of category products and skus. Monitor consumer trends, target market, competitive set and internal business needs to make strategic decisions and drive category forward. Lead cross functional category team through all stages including R&D, Consumer Insights and testing, supply and forecasting, media and communications, operational implementation, and sales reporting and analysis.

  • Marketing Manager

    • Feb 2007 - Dec 2012

    Identify and manage new products and promotions from ideation to launch including prototype, research, pricing, communication & media strategy, sales and margin analysis, test, Go/No-Go decision and implementationLeader of cross functional teams- directed strategy, managed critical deadlines and ensured successful implementation * Strong relationships & collaboration across departments, Franchisees, vendors, & agencies * Managed Co-branding partnerships with Frank’s Red Hot, Coca-Cola, Alaska Seafood * Focus on corporate brand image, customer loyalty, brand perceptionStrategic Planning & Analysis: Schedule new products and promotions into master calendar based on consumer trends, market research, product seasonality and quarterly sales goals Pricing Analyst: Responsible for approving all new product pricing and strategically planning price increases with guidance from pricing consultant.

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  Procter & Gamble

  • Carlsbad, CA

  • Assistant Brand Manager

    • 2005 - 2007
    • Carlsbad, CA

    P&G Professional Care Managed strategic activities of professional cosmetic and hair care brands including developing new products, packaging, planning and execution of bi-monthly promotions, promotional & merchandising materials, website & digital media, and financial aspects including fiscal budget, P&L statements, sku management and sales analysis.Strategic Planning & Analysis: Created fiscal brand marketing plan with sales and margin performance goals, promotions, inventory and forecasts. Demonstrated strong analytical abilities in transforming complex data into useful marketing concepts.

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  American Systems Corporation

  • Greater San Diego Area

  • Program Analyst

    • Sep 2004 - Aug 2005
    • Greater San Diego Area

    Consultant to Space & Naval Warfare Systems providing support to Government team from RFP through product development and installation; Managed a $150MM contract. Designed Access databases and Excel workbooks for managing contractor deliverables, funding, budget, procurement actions and expenditures; presented at quarterly executive meetings.(Top Secret Clearance)

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  AT&T Government Solutions

  • Greater San Diego Area

  • Program Analyst

    • Sep 2002 - Aug 2004
    • Greater San Diego Area

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  US Census Bureau

  • Washington, DC

  • Survey Statistician, Consumer Expenditures

    • Jul 1999 - Jan 2002
    • Washington, DC

    Managed quarterly survey sponsored by the Bureau of Labor Statistics designed to monitor consumer spending habits. Designed survey specifications based on appropriate research methodologies, reviewed data for accuracy, updated survey based on macro or micro trends.