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Linnea Allen Macg is a seasoned marketing and communications professional with extensive experience in public speaking, social media, and corporate communications. She has held various leadership roles, including Director of Communications at Ochsner LSU Health and Vice President of Cultural Communications Officer / Social Media Director at Origin Bank. Linnea has also worked as a news anchor, health reporter, and spokesperson for numerous organizations. With a Master's degree in Counseling and Guidance from Louisiana Tech University and a Bachelor's degree in Communications from LSU Shreveport, Linnea has honed her skills in writing, editing, and public speaking. She is well-versed in marketing, social media, and corporate communications, with a strong background in public relations and event management.

Experience

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director of Communications
      • Jan 2024 - Present

    • Director- Regional Marketing and Communications
      • Sep 2022 - Mar 2024

      I lead the team that provides marketing and communications support for the Ochsner Health regions of North Louisiana (Ochsner LSU Health) and Central Mississippi and Alabama (Ochsner Rush Health). My purview includes corporate communications, both internal and external, Public Relations and Media Relations, and digital, social media and traditional media advertising.

  • Ktbs Channel 3
    • Shreveport-Bossier City Area
    • News Anchor/ Health Reporter
      • Mar 2020 - Sep 2022
      • Shreveport-Bossier City Area

      I am the health reporter and 5pm and 6pm news anchor. I write, shoot and edit my own daily news stories along with several long-form stories per month. I co-anchor two newscasts, a half hour at 5pm, followed by a full hour at 6pm.

  • Origin Bank
    • Shreveport, Louisiana Area
    • Vice President, Cultural Communications Officer / Social Media Director
      • Jun 2012 - Mar 2020
      • Shreveport, Louisiana Area

      - Responsible for ensuring that both internal and external communication reflects the culture of the organization. - Leads social media strategy and implementation, including personally creating and posting content and working closely with agency for additional content creation.- Provides the voi...

    • Spokesperson, commercial writer and producer, emcee
      • 1990 - Mar 2020

      - Involved in numerous television and radio projects, either as a spokesperson, or in conjunction with professional duties with individual employers. These projects have included writing and producing television commercials, performing as the talent, or as a consultant.- The commercial spokespers...

    • Contemporary Worship Leader
      • Jul 2017 - Aug 2018
      • Ruston, LA

      Responsible for the music at the church's 11:00am contemporary worship service, which includes staffing of the band, music selection, leading rehearsals and performance.

    • Director of Marketing and Membership
      • Jun 2005 - Jun 2012

      Sold memberships, planned and coordinated all member special events, emceed functions, and handled all marketing efforts. Was also the website administrator - wrote all copy and took photos for the site, and kept member side of the site updated with the latest news and event information. Served a...

    • Television Sports Broadcaster
      • 2002 - 2005

      Led the sports department, produced and anchored 5, 6 and 10pm sports broadcasts, and pre-taped morning sportscast. Shot and edited video, conducted interviews, wrote all scripts. Also filled in for lead female anchor on occasion while still performing sports duties on and off-air.

    • Director of Community Relations
      • 1999 - 2001

      Ran game operations (supervising a staff of 20-30), sold season tickets, booked and supervised team appearances in the Shreveport/ Bossier City community. Responsible for writing the 35+ page scripts read by the game announcer at all home games, which included fulfillment of contractual obligatio...

Education

  • 2007 - 2009
    Louisiana Tech University
  • LSU Shreveport

Suggested Services

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Industry Focus. “Marketing and Advertising”

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