Experience

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  Simployer

  • Sarpsborg kommune, Viken, Norge

  • Marketing Manager for Simployer Learning Library in Norway and Sweden

    • Oct 2022 - Present
    • Sarpsborg kommune, Viken, Norge

    Overall responsiblity for the marketing of the new product, Simployer Learning Library in NO and SE.The goal of the marketing efforts is to build awareness among relevant target audiences to achieve effective and relevant lead generation that the commercial team can convert into orders by:• Ensuring the best possible utilization of paid platforms and using advertising formats that best create attention and traffic to the product's websites.• Generating leads by identifying opportunities in existing processes and platforms, implementing measures to increase organic traffic (e.g., content/inbound marketing), SEO initiatives, events, etc.• Creating content and user experiences on the product's websites that support the commercial objectives.

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  Simployer Norge

  • Norway
  • IT Services and IT Consulting
  • 100 - 200 Employee

  • Marketing Manager: leads, conversion & digital sales

    • Nov 2020 - Aug 2023

    Manage a team of 4, consisting of: a marketing automation manager, lead management specialist, web editor and digital marketer. Main responsibilities:• Further development of marketing automation processes and lead scoring.• Optimize digital customer journey.• Reduce customer acquisition cost.• Further develop our performance marketing strategy.• Ensure continuous high quality leads to sales with good conversion rates.

  • Lead Manager, HRM

    • Apr 2019 - Nov 2020

    Main responsibilities: Increase the value of incoming leads to achieve the highest possible order-to-lead conversion rate, thereby minimizing the customer acquisition cost (CAC) for new customers and/or the cost of acquiring a new license. This involves extensive analytical work, implementation, and further development of marketing automation processes.• Act as an effective liaison between Sales and Marketing to enhance collaboration, thereby increasing the utilization of marketing activities and various call-to-action strategies.• Contribute to process and system improvements, including increased levels of automation.• Contribute to the optimal utilization of the marketing automation system for both internal and associated rolesPersonnel responsibility for a Sales Development Representative

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  Infotjenester AS

  • Sarpsborg

  • CRM Salgskoordinator, marketing

    • Feb 2016 - Apr 2019
    • Sarpsborg

    Main working areas: CRM- and marketing automation management, lead generation, inbound marketing strategy and coordination of sales and market activities.

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  ExportVision UG

  • CEO and co-founder

    • 2011 - Dec 2015

    We at ExportVision are experts in export opportunities between the Scandinavian countries and Germany. Our services range from market analyses, match-makings to find potential customers or partners to company start-up´s etc.

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  Nordea Bank Norge ASA

  • Finland
  • Banking
  • 700 & Above Employee

  • Compliance Officer, Group Compliance

    • Jun 2014 - Dec 2014

    Main focus areas:· Code of conduct· Developing E-learning module for all employees on Codeof Conduct and Sustainability Policy· Whistle blowing mechanisms, policies and internalinstructions and directives· Anti bribery and corruption issuesDrafting and updating group directives and policies, advising andeducating Nordea employees from different business areas.Managing and updating compliance intranet pages for all Nordiccountries, coordinating cross boarder projects with legal- andcompliance colleagues on both country and group level.

  • Cash Management Adviser, Corporate Banking

    • Oct 2012 - Jun 2014

    Own customer portfolio with Nordic mother companies andtheir subsidiaries around Europe, consulting on the bank´s cashmanagement services and products with focus on cash poolingand SEPA migration processes.Working together with the legal department (since 2011) on along term Agreement Project with the aim to renew and updatelocal agreements to make sure that the bank is compliant withcurrent laws and regulations.Main working areas:- Sales- Project management- RfP/bidding processes- tender preparation- written and oral presentations- negotiations- project management and implementations- Cash Pooling- Technical advice- Online banking support- SEPA consulting

  • Account Manager, Corporate Banking

    • Aug 2011 - Oct 2012

    Servicing corporate customers in their day to day banking,including account opening and administration, Know YourCustomer -processes and setting up complex cash managementservices.

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  Swedish Chamber of Commerce, Germany

  • Düsseldorf Area, Germany

  • Business Consultant, managing "Business Services"

    • Feb 2010 - Jun 2011
    • Düsseldorf Area, Germany

    Consultant and contact person for Swedish companies wantingto establish business in Germany.Main working area:- Market analysis- Match-making between companies- Lectures/talks at events and local chambers of commerce inSweden about the German market.- Organizing, moderating and executing events (in Swedish,English and German) to enhance Swedish-German traderelations, e.g.· Yearly general meeting and Export Awards Ceremony· “Svenska Näringslivsdagen” (Swedish business day) inStuttgart focusing on Green Technologies, Automotiveand Health Care in 2010.· Moderating a Round Table Discussion in Munich onSwedish entrepreneurship with young entrepreneurs andthe Crown Princess and Prince of Sweden in 2011.

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  Swedish Trade Council, Kurz & Co. Advokatbyrå (Law Firm)

  • Stockholm, Sweden

  • Intern

    • 2007 - 2008
    • Stockholm, Sweden

    Internship