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Lini Reghunath is a seasoned marketing professional based in Bahrain. With a strong educational background in marketing, including a Post Graduate Diploma in Marketing from The Chartered Institute of Marketing and an MBA from Cochin University of Science and Technology, she has honed her skills in digital marketing, marketing research, and management. Proficient in Hindi and Malayalam, she has a proven track record of success in various industries, including publishing, recruitment, and tourism. With experience spanning over three decades, Lini has held key positions in marketing, including Group Marketing Director and Head of Marketing Department. She is well-versed in digital marketing tools and techniques, and has a strong understanding of the marketing landscape in Bahrain.

Credentials

  • Digital Marketing Landscape
    Meta
    Mar, 2022
    - Apr, 2026
  • Digital Strategy
    LinkedIn
    Dec, 2020
    - Apr, 2026
  • Lead Generation: Social Media
    LinkedIn
    Dec, 2020
    - Apr, 2026
  • Google Ads DisplayCertification
    Google
    Jul, 2020
    - Apr, 2026
  • Chartered Marketer
    CIM | The Chartered Institute of Marketing
    Jan, 1999
    - Apr, 2026
  • Digital Sales Certification
    Google
    Jan, 2019
    - Apr, 2026
  • Google Ads Fundamentals
    Google
    May, 2019
    - Apr, 2026

Experience

    • Digital Campaigns & Conversions
      • Jun 2021 - Present
      • Bahrain

    • Digital Marketing Consultant
      • Oct 2017 - Feb 2022
      • Bahrain

      Worked as Consultant & Mentor with SOS Marketing for digital marketing services to clients of the publishing division. Selection of the brands managed for digital campaigns:Mercedes Benz Bahrain - Google Ads campaigns - Search (PPC), Display, YouTubeBrands of Asia Jewellers - Panerai, IWC, Dior, Versace, Faberge, Raymond Weil, Aerowatch, Fendi, Delma, Raymond Weil; Diyar Al Muharraq campaigns in Instagram & Facebook, LinkedIn, Google Ads - PPC, Display & YouTubeBrands of Bahrain Jewellery Centre - ChopardWyndham Grand Bahrain - Google Ads campaignCorporate workshopsNaqel Express, KSA - Workshops in basics of digital marketingd

    • Bahrain
    • Advertising Services
    • 1 - 100 Employee
    • 1-on-1 Online Coaching & Consulting | Digital Marketing
      • Oct 2017 - Feb 2022

      Online Workshops:- How to make your restaurant stand out in online searches- Google My Business - How to make your business visible in local searches- How to prepare a digital strategy- Getting to know digital marketing- Beginner's guide to basics of digital marketing

    • Digital Marketing Specialist & Trainer l Founder
      • Mar 2015 - Feb 2022

      5Ps Marketing & Consultancy is a B2H Bahrain based, digital marketing consultancy, helping businesses to utilize the potential digital marketing offers to:- ACQUIRE customers through offline and online campaigns to drive customers to web presence- CONVERT leads into sales online & offline- RETAIN and grow customers, repeat visits, and salesThe consultancy introduces to businesses innovative, user-friendly and affordable digital marketing tools and techniques. Also, offer customised 1-on-1 coaching & consulting for those who want to learn and practise at work.Our digital marketing services (branded as Social Hifi) portfolio include digital audit, digital strategies, paid campaigns, SEO, website optimization, content marketing, email marketing, social media marketing, research & analytics. We guide businesses to connect with their customers 24/7.Our market research services help to conduct customer satisfaction surveys, mystery shopping studies, brand perception studies, market analysis studies and other customized research studies which clients need to get feedback from your customers.

  • Synergy Middle East
    • Kingdom of Bahrain
    • General Manager I HR & Recruitment Outsourcing Expert I Marketing Research
      • Apr 2007 - Mar 2015
      • Kingdom of Bahrain

      As GM was responsible for sourcing clients, building up the business from its start-up in 2006 to 1200+ employees working for various projects of 40+ clients in Bahrain by 2014. Increased gross profit from $ 68, 000 in 2008 to $1.8M in 2014.Synergy Middle East was one of the pioneers of recruitment outsourcing services in Bahrain. Its clients base included banks, retail groups, hospitality, industrial and construction companies.

  • Hello Kerala Magazine
    • Kingdom of Bahrain
    • Managing Editor I Content Planning & Production Expert
      • Oct 2009 - Feb 2011
      • Kingdom of Bahrain

      Conceptualised, and developed a new monthly publication targeted at Keralites in Bahrain with my business partner. Was responsible for editing, proofing, and production of the magazine in addition to assisting in booking ads. Was able to establish it as a popular brand amongst its readers.

    • General Manager Marketing
      • Apr 2006 - Jan 2007
      • Kingdom of Bahrain

      BCMS specialized in online marketing products and services like e-newsletters, e-communities, online advertising, customer data management, response management. Was responsible for setting up the products, services and operations of the company.

  • Red House Marketing
    • Kingdom of Bahrain
    • Group Marketing Director I Marketing & Production Specialist
      • Jun 1995 - Mar 2006
      • Kingdom of Bahrain

      Red House Marketing is a leading publishing and marketing concern. They are the publishers of Bahrain’s leading monthly magazines Bahrain This Month and Woman This Month, Bahrain Hotel & Restaurant Guide.Was part of the start-up team responsible for launching Bahrain This Month and Woman This Month magazines. Was independently responsible for editorial coordination and production of the publications.Also set-up the sales outsourcing division for Standard Chartered Bank in the company managing a team of nearly 200 employees in sales and service in the bank.

  • The Gulf Academy
    • Kingdom of Bahrain
    • Head Of Marketing Department I Trainer
      • Jan 1994 - May 1995
      • Kingdom of Bahrain

      The Gulf Academy is a private training institution which conducts professional courses from UK and US. Was responsible for teaching marketing courses of Chartered Institute of Marketing, UK and LCCI courses.Was responsible for launching Heriot Watt University Distance Learning MBA course

    • Assistant Professor of Management I Marketing Trainer
      • Jan 1990 - Dec 1993
      • Trivandrum, Kerala, India

      Conducted training in tourism management and tourism marketing for students as well as employees of tourism sector. Designed courses in tourism marketing, supervised feasibility studies of tourism projects, prepared presentations for tourism conferences

Education

  • 1995 - 1996
    CIM | The Chartered Institute of Marketing
    P G Diploma in Marketing, Marketing
  • 1991 - 1992
    Indian Institute Of Tourism And Travel Management
    Post Graduate Diploma in Tourism Management, Tourism
  • 1986 - 1988
    Cochin University of Science and Technology
    MBA, Marketing
  • 1982 - 1985
    Mar Ivanios College
    Bachelor's degree, Economics

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