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Lindsey Watters is a seasoned marketing and operations professional with expertise in Agile methodologies, project management, and team leadership. She has a strong background in software development, quality assurance, and data analysis, with experience in various industries. Lindsey holds a Bachelor of Science in Cybersecurity and has certifications in Google Ads and Campaign Manager 360.

Credentials

  • Campaign manager 360 Certification Exam
    Google
    Jun, 2022
    - Apr, 2026
  • Google Ads Display Certification
    Google
    Jul, 2021
    - Apr, 2026
  • Google Ads Measurement Certification
    Google
    Jun, 2021
    - Apr, 2026

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Associate Director of Advertising Operations
      • Sep 2022 - Present

    • Manager of Advertising Operations
      • Nov 2020 - Oct 2022

      - Onboarded new agency ad server and assisted with determining new workflows and processes for trafficking ads utilizing new platform- Assisted with onboarding new DSP for trafficking media, including adoption of new conversion tags and integrating with new agency ad server- Continue working as Scrum Master on internal project for managing media buy specifications- Act as Scrum Master and lead tester for client project re-building a voice application for Alexa and Google Assistant

    • Quality Assurance Analyst
      • Aug 2018 - Nov 2020

      • Lead QA team member on voice skill application project built for Alexa and Google Home. • Introduce Agile and Scrum methodologies to team members within the Digital Media, Data Analytics and Technology departments.• Collaborate on an internal cross-department task force to analyze and improve agency processes for client projects, marketing campaigns and reporting. • Act as Scrum Master, Project Manager and Lead QA for internal project team utilizing Scrum methodologies. Project is for building an in-house web application designed to streamline digital media purchase orders and reporting requirements. Utilize JIRA and Confluence for tracking project timelines, deliverables, documentation, and release notes. • Collaborate with Digital Media team to ensure technical requirements are met for media tracking tags utilizing a variety of platforms including Google Analytics, Google Tag Manager, Adobe Media Optimizer, and various Mobile Application Measurement Partners • Assist the Digital Media and Data Analytics teams to develop a workflow aimed at a more efficient way to ensure data quality for media metrics. • Conduct testing on various web pages for client media campaigns, ensuring cross-browser functionality requirements are met.

    • Software Quality Assurance Intern
      • Mar 2018 - Aug 2018

      • Created and executed test plans with supporting documentation from functional requirement specs.• Identified, documented and reported bugs throughout the development lifecycle.• Implemented a proof of concept test suite for automated UI and API testing using Katalon Studio (built off Selenium).• Conducted API testing using Postman and data validation in SQL.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Junior Business Analyst/ Quality Assurance
      • Sep 2016 - Nov 2017

      • Implemented Agile Methodologies to create new workflows and to iteratively deliver business value to the client. • Gathered and analyzed business requirements for developers and created a product backlog utilizing JIRA.• Created and executed testing scripts based on requirements and circulated results for sign-off.• Manually tested mobile and online applications. • Created User Story requirement documentation.• Assisted with the development of test strategies, plans, scenarios and test cases to create testing suite for QA.• Participate in UAT, helped to identify and report bugs, user-interface problems, documentation, or other potential problems (from both the Technical Support and the Customer/End User perspective).• Collaborate with the Business and IT teams to ensure sufficient documentation is provided, allowing development teams to successfully code and implement projects.• Identify and assist in resolving issues, questions, and scope/requirements gaps quickly and effectively.• Provided product management support such as prioritization and backlog grooming.

    • Business Analyst Intern
      • May 2015 - Sep 2016

      RIIS is a Full Service IT solutions provider based in Troy MI specializing in custom mobile and web application development, agile project management and professional services for a variety of industries. As a Business Analyst Intern, I am learning the processes behind Agile software development,defining requirements and writing user stories to uncover the best solutions to fit business needs.

Education

  • 2018 - 2020
    Walsh College
    Bachelor of Science - BS, Information Technology
  • 2014 - 2018
    Macomb Community College
    Computer Science, 3.7
  • 2000 - 2010
    The Roeper School
    High School

Suggested Services

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Industry Focus. “Computer Software”

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