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Lindsey Savoie Halfar

Intro Book
Seasoned marketing professional with MBA and expertise in digital marketing, social media, and affiliate marketing.
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Location
Champaign, Illinois, United States, US
Skills
  • Marketing Strategy
  • Marketing
  • Email Marketing
  • Affiliate Marketing
  • Online Advertising
  • Show all
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Bio

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Lindsey Savoie Halfar is a seasoned marketing professional with extensive experience in strategy, marketing, and business development. She holds an MBA from the University of Illinois at Urbana-Champaign and a Bachelor of Science in Marketing from Northern Illinois University. Lindsey has worked in various roles, including Director of Marketing, Marketing Manager, and Marketing Communications Specialist, and has developed expertise in digital marketing, social media, and affiliate marketing.

Credentials

  • The Future of Work at Illinois: Managing Hybrid and Remote Teams
    University of Illinois Urbana-Champaign
    Aug, 2023
    - Apr, 2026
  • Certified Digital Marketing Professional
    Digital Marketing Institute
    Jul, 2021
    - Apr, 2026
  • Financial Accounting: Advanced Topics
    Coursera
    Sep, 2020
    - Apr, 2026
  • Financial Accounting: Foundations
    Coursera
    Sep, 2020
    - Apr, 2026
  • Corporate Strategy
    Coursera
    Jul, 2020
    - Apr, 2026
  • Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
    Coursera
    Jul, 2020
    - Apr, 2026
  • Business Strategy
    Coursera
    Jun, 2020
    - Apr, 2026
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
    Coursera
    Jun, 2020
    - Apr, 2026
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
    Coursera
    Jun, 2020
    - Apr, 2026
  • Managerial Accounting: Cost Behaviors, Systems, and Analysis
    Coursera
    Jun, 2020
    - Apr, 2026
  • Strategic Innovation: Building and Sustaining Innovative Organizations
    Coursera
    Apr, 2020
    - Apr, 2026
  • Strategic Innovation: Managing Innovation Initiatives
    Coursera
    Apr, 2020
    - Apr, 2026
  • Inferential and Predictive Statistics for Business
    Coursera
    Dec, 2019
    - Apr, 2026
  • Operations Management: Strategy and Quality Management for the Digital Age
    Coursera
    Dec, 2019
    - Apr, 2026
  • Operations Management: Analysis and Improvement Methods
    Coursera
    Nov, 2019
    - Apr, 2026
  • Exploring and Producing Data for Business Decision Making
    Coursera
    Oct, 2019
    - Apr, 2026
  • Marketing Management I
    Coursera
    Sep, 2019
    - Apr, 2026
  • Marketing Management II
    Coursera
    Sep, 2019
    - Apr, 2026
  • Fostering a Culture of Respect I
    University of Illinois Urbana-Champaign
    Feb, 2024
    - Apr, 2026
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Apr, 2023
    - Apr, 2026

Experience

  • Gies College of Business - University of Illinois Urbana-Champaign
    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Marketing
      • Jul 2023 - Present

    • Marketing Manager
      • Jul 2021 - Jul 2023

    • Marketing Communications Specialist
      • Aug 2018 - Jun 2021

  • MAHOMET AREA YOUTH CLUB
    • Mahomet, IL
    • Board Member
      • Jan 2018 - Nov 2023
      • Mahomet, IL

  • Heron & Oak Marketing
    • Owner
      • Jan 2017 - Aug 2023

      Heron & Oak is a Website Design and Marketing Agency Based in Illinois. We provide a range of services from website design and development (WordPress), social media management, email marketing, content development and general marketing consulting services. (Formerly known as Chicago-Ave Marketing)★ Develop monthly marketing plans and content for 15+ businesses on Facebook, Twitter, Pinterest and Instagram including accounts with over 130,000 fans. ★ Increase Facebook followers by over 40,000 across various client accounts. ★ Design email campaigns to grow open rate and click-through rate for 10+ businesses with lists up to 6,000. ★ Create lead magnets and lead pages to build email lists with conversion rates from 3% to 10%. ★ Develop responsive websites for over 20 clients. ★ Handle print design for brochures, digital design for banners and video edits for clients as needed. Technical Skills:Wordpress and Wordpress Plugins Mailchimp and Constant Contact Hootsuite, Buffer, Tailwind and Later Facebook, Twitter, Pinterest and Instagram Photoshop, InDesign, Canva Microsoft Suite, Google Docs GoToWebinar, Zoom, Slack. Familiar with: Google Analytics, Premiere, Dreamweaver, HTML, PHP and MYSQL

  • Chicago-Ave Marketing, Inc
    • Chicago, IL
    • Owner
      • Apr 2014 - Jan 2017
      • Chicago, IL

      Chicago-AveMarketing is a digital marketing company for local businesses. At Chicago-Ave Marketing, we provide local businesses with the resources they need to run a successful, profitable and measurable digital marketing strategy. Strategies include email marketing, content development, blog management, website design, social media engagement and affiliate marketing. (Now Heron & Oak Marketing)★ Developed professional, lead generating Wordpress websites for 10+ local businesses.★ Consistently increase email subscribers by 10% for clients.★ Manage multiple client projects and promotions on a weekly basis.Technical Skills:InDesign, Wordpress, Basic HTML, Basic PHP & SQL Knowledge, Microsoft Suite, Dreamweaver, GoToWebinar, RegOnline, Constant Contact, Shareist, MailChimp, Facebook Ads, Social Media Sites, Google Analytics

  • ShareASale.com
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Marketing Manager
      • Apr 2013 - Apr 2014

      Primary responsibilities include marketing strategy, content development, brand awareness and exposure, tradeshow management and client education. Sharp organizational and planning skills, as demonstrated in four client facing conferences and 15+ tradeshows. Unique talent for content development to increase brand awareness via blogs and social media. Creative with budget development and project analytics.★ Met with clients across the U.S. at conferences and maintained relationships with key clients. ★ Developed and executed training material for clients utilizing webinars, best practices and blog posts. Examples include the ShareASale Welcome Kit, the ShareASale Merchant Catalog, Numerous Blog Posts, Webinars and Best Practices.★ Organized annual corporate event from conception to completion – sought out and negotiated venue contracts; arranged program schedules; developed website and creative material; managed on-site logistics; developed marketing plans.

    • Client Services - Merchant Development Manager
      • Aug 2010 - Apr 2013

      A jack of all trades at a small company, my duties extended across multiple verticals, including clients services, project management, event coordination, and marketing.★ Represented ShareASale and met with clients across the U.S. at conferences.★ Developed and executed training material for clients utilizing webinars, best practices, and blog posts.★ Cultivated and maintained multiple client relationships. ★ Organized annual corporate event from conception to completion – sought out and negotiated venue contracts; arranged program schedules; developed website and creative material; and managed on-site logistics.★ Affiliate Marketing: Assist online retail clients in the optimization and strategy of their affiliate marketing program on ShareASale.★ Client Services: Provided guidance and strategy to retail merchant clients; proactively developed best practices templates; and hosted bimonthly informational webinars.★ Event Coordination: Organized annual client event from conception to completion – sought out and negotiated venue contracts; arranged program schedules; developed the website and creative material; managed on-site logistics; and ensured overall client happiness.

  • The RJE Group, Inc
    • Marketing Manager
      • Sep 2008 - Aug 2010

      RJE Group is the holding company for UWantSavings.com, an online retailer of overstock and closeout goods. I managed our email and marketing campaigns, develop website content and run our different sales channels.

  • Joe Cullinane Inc.
    • Remote
    • Independent Consultant
      • Jun 2008 - Aug 2010
      • Remote

      As a remote assistant/consultant, I worked with Joe to create a marketing strategy for various initiatives - from social media to website development.

Education

  • 2019 - 2021
    University of Illinois at Urbana-Champaign
    Master of Business Administration - MBA
  • 2004 - 2008
    Northern Illinois University
    Bachelor of Science in Marketing, A study in Interactive Marketing with a Minor in Spanish Language

Suggested Services

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Industry Focus. “Marketing and Advertising”

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