Experience

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  Diamond Public Relations

  • Miami, Florida, United States

  • Senior Public Relations Account Executive

    • Sep 2023 - Present
    • Miami, Florida, United States

    • Account manager for multiple client accounts in the travel/tourism sector; secure national media coverage in Forbes, Condé Nast Traveler, TravelPulse, and more.• Develop and implement ongoing media and publicity strategies for client hotels and destinations across the world; create and maintain top tier media relationships.• Create, review, provide feedback, and approve itineraries, summaries, proposals, reports, and press releases.

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  LitFit: Literacy Integration with Fitness Education; & multiple literacy/empowerment initiatives

  • Orlando, Florida, United States

  • Chief Executive & Founder

    • Aug 2021 - Present
    • Orlando, Florida, United States

    • Advance multiple initiatives related to literacy and fitness, including "LitFit: Literacy Integration with Fitness Education;" "HerSTORY: Girls' Empowerment Through Storytelling;" and "READ to Thrive: Inspiring Girls Through Diverse Media."• Provide energetic workshops (in-person & virtual) utilizing curated stories and activities which promote literacy, strong bodies, and mental health in 7 counties.• Cultivate partnership with Boys & Girls Clubs (BGC) for application in 44 (Central Florida) clubs, impacting 10K children in high-risk communities.• Attract partnerships with literacy-focused nonprofit & government organizations, including the Florida State Literacy Coalition, Early Learning Coalitions, and the Adult Literacy League.• Coach the BGC Central Florida Junior Youth of the Year in a state contest, earning runner-up title.• Host literacy & empowerment-focused podcast series on Spotify.• Facilitate sales of my book, which highlights the inspirational stories of service leadership by empowered female role models.

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  Hertz

  • Estero, Florida, United States

  • Public Relations Manager

    • Mar 2023 - May 2023
    • Estero, Florida, United States

    • Manager and brand ambassador for national Hertz initiatives, including “Hertz Electrifies” sustainability programming; secured national media coverage in Ad Age, Travel + Leisure, and Automotive News.• Create key message points, comprehensive communication plans, and fact sheets for media training and press usage; managed press briefings for executive suite.• Secured national recurring coverage about fleet development, electrification, rideshare partnerships and promotions.• Develop media partnerships, including with AAA, AARP Travel, and Bloomberg.

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  The Walt Disney Company

  • Orlando, Florida, United States

  • Resort Operations Associate (Project & Communications Management)

    • Oct 2021 - Feb 2023
    • Orlando, Florida, United States

    • Manager of communications, projects, events, VIP guest visits, & employee relations as a member of the leadership team for Disney’s largest Orlando campus-style resort (Disney’s Port Orleans Resorts, Re-Opening Team, 2021). Opening Leadership Team for Disney’s Riviera Resort (2019).• Plan, communicate, and execute Walt Disney World global initiatives and local events, such as the Mardi Gras celebration, new resort “torch passing” ceremony, and other major resort announcements through budget management, collateral design, venue set-up, and equipment procurement.• Drive the development of new resort collateral and communication, including new video series of industry/resort updates for Cast Members featuring resort GM.• Founding member of the Diversity & Inclusion team for Port Orleans Resort, coordinating themed panel discussions and activities to advance cast education.

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  Westgate Resorts

  • Orlando, Florida, United States

  • Public Relations Business Manager

    • Mar 2021 - Oct 2021
    • Orlando, Florida, United States

    • Served as Foundation Publicist focusing on opioid abuse prevention by targeting national media, government leaders, and influencers; raised $2 million for new national programming.• Secured national recurring coverage about resort development and promotions, including on HGTV and The Discovery Channel.• Created key message points and fact sheets and hosted media training seminars for resort CEO and executive leadership.

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  The Walt Disney Company

  • Resort Operations Associate

    • Aug 2019 - Dec 2020

    • Manager of communications, projects, events, VIP guest visits, & employee relations as a member of the leadership team for Disney’s largest Orlando campus-style resort (Disney’s Port Orleans Resorts, Re-Opening Team, 2021). Opening Leadership Team for Disney’s Riviera Resort (2019).• Planned, communicated, and executed Walt Disney World global initiatives and local events, such as the Mardi Gras celebration, new resort “torch passing” ceremony, and other major resort announcements through budget management, collateral design, venue set-up, and equipment procurement.• Drove the development of new resort collateral and communication, including new video series of industry/resort updates for Cast Members featuring resort GM.

  • Public Relations Associate for Disney Signature Experiences

    • Jun 2018 - Aug 2019

    • Publicist for Good Morning America, Reader’s Digest, and Travel + Leisure press relationships; secured prime-time feature coverage for DCL Captain Minnie Mouse Announcement on Good Morning America.• Partnered with Event Services team to execute major media opportunities such as Disney’s Hollywood Studios 30th Anniversary Press Event and the Grand Opening of Toy Story Land (record media attendance at both events).• Authored blog posts and social media content using SEO strategies, including the top revenue-generating DCL blog post for 2019.• Re-designed format for coverage reports to present to executive leadership in a concise and comprehensive way; adopted department-wide.• Launched new digital press release format by creating interactive website package that can reach up to 50% more media than traditional releases.• Created original company assets for Captain Minnie Mouse & Captain Marvel via project management for DCL photo & video shoots.

  • Disney College Program - Attractions (Disney Historian at One Man's Dream)

    • Dec 2017 - Jun 2018

    • Presented the story of Walt Disney to countless guests as a certified Disney Historian.• Performed under specific company standards (including safety, appearance and efficiency guidelines). to ensure quality guest experience

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  Volunteers of America Indiana

  • Indianapolis, Indiana, United States

  • Public Relations Campaign and Events Associate

    • Aug 2017 - Dec 2017
    • Indianapolis, Indiana, United States

    • Built comprehensive communication strategies on three social media channels and monitored audience engagement (improved by 74%).• Designed video, photo and written materials and community outreach events to educate donors, recognize partners and increase public awareness about VOA offerings.

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  Hearst

  • Louisville, Kentucky, United States

  • WLKY News Reporter & Production Assistant

    • May 2017 - Aug 2017
    • Louisville, Kentucky, United States

    • Delivered broadcast communications to a diverse, statewide audience (Reach of 1.7M) .• Filmed and edited video content for evening newscasts (10+ stories).• Performed technical newsroom functions, including written, verbal and video components, and handling station equipment (20+ morning newscasts produced).

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  WISH-TV

  • Indianapolis, Indiana, United States

  • News & Promotions Intern

    • May 2016 - Aug 2016
    • Indianapolis, Indiana, United States

    • Served as news station representative and guest relations host at special events.• Coordinated editing and producing segments, including pitching and assistant producing my own segments.

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  Indiana University Bloomington

  • Bloomington, Indiana, United States

  • Resident Assistant - Freshman Orientation Programs

    • May 2016 - Aug 2016
    • Bloomington, Indiana, United States

    • Communicated with and assisted parents and students arriving and staying on campus during orientation.• Served various “on-call” duties such as front desk assistance and emergency response calls.• Operated and organized online student databases to ensure accuracy and ease of arrivals.

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  Educational Theatre Association

  • Cincinnati, Ohio, United States

  • Publications and Development Intern

    • May 2015 - Aug 2015
    • Cincinnati, Ohio, United States

    • Wrote, submitted and managed grants and fundraising applications for JumpStart Theatre.• Published and managed nat'l website, blog, social media for International Thespian Festival.