Experience

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  Wellesley College

  • United States
  • Higher Education
  • 700 & Above Employee

  • Development Marketing

    • Aug 2019 - Feb 2020

  • Senior Associate Director of Development Marketing

    • Nov 2016 - Jul 2019

    Member of Wellesley's $500 million fundraising team. Responsible for developing and leading the college's annual fundraising communications strategy. Implemented effective, meaningful communications tactics that won mindshare and inspired giving in order to achieve ambitious fundraising goals. Identified strategic opportunities to enhance the donor experience and donor affinity.Reimagined online giving to Wellesley with the objectives to (1) increase conversion and (2) make giving easy for donors. Project managed the 4-month migration of the college's online giving forms from iModules to GiveCampus. (2018) Managed the largest, single regular operating budget in the college's development office.

  • Associate Director of Development Marketing

    • Jul 2015 - Oct 2016

    Responsible for strategy and implementation of multi-channel fundraising efforts targeting the nearly 35,000 alumnae of Wellesley College. Worked in close partnership with annual fund and donor relations teams to advance shared Development Office priorities: (1) cultivate and retain donors, (2) generate $10.5 million in unrestricted, budget-relieving revenue, and (3) maintain an industry gold-standard 50 percent alumnae participation rate.

  • Marketing Associate, Development Office

    • Dec 2013 - Jun 2015

    Led the production of all print and digital fundraising communications for the Wellesley Fund, the Parents Fund, reunion giving, and the Office of Gift Planning. Managed all vendor and freelance relationships—including copywriters, graphic designers, videographers, proofreaders, and print vendors. Ensured all fundraising communications were consistent with Wellesley's institutional messaging, brand, and visual identity. Worked in lockstep with the director of fundraising analytics to apply sophisticated segmentation to each appeal. RESULTS: In FY15, the direct marketing program alone raised $2.5 million in annual unrestricted, budget-relieving support—24% of the overall annual fund goal. Achieved a 50% alumnae participation rate, remaining one of the few U.S. colleges that can boast that level of alumni/ae support. Participation efforts were largely supported by a fiscal year-end alumnae participation challenge, marketed as "We Are Wellesley." Set a new record for the most online gifts made to Wellesley in a single day (1,004).

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  Notre Dame Academy, Hingham

  • Hingham, Massachusetts

  • Director of Communications and Marketing

    • Jul 2019 - Jan 2020
    • Hingham, Massachusetts

• 

  Invacare Rentals & Services

  • Norwood, MA

  • Marketing Manager

    • Jul 2010 - May 2011
    • Norwood, MA

    Invacare Corporation acquired Specialty Medical Equipment in July 2010.

• 

  Specialty Medical Equipment

  • Norwood, MA

  • Director of Marketing

    • Aug 2006 - Jun 2010
    • Norwood, MA

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  Kindred Healthcare

  • Stoughton, MA

  • Sales and Marketing Coordinator

    • Nov 2003 - Jul 2006
    • Stoughton, MA

    Kindred Healthcare, Inc. acquired Commonwealth Communities in February 2006.