Bio
Experience
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Owner
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1989 - Present
1. Research, refine, and articulate strategic messages for businesses. Strong focus on needs analysis, strategy and branding, product and company naming, tagline creation, conceptual development, and content development for print and interactive media.2. Partner to nationwide graphic design agencies to assess client needs and identify strategies for extending the brand.3. Conduct brand audits for international organizations. 4. Adept at taking strategic brand messaging and translating it into compelling marketing communications for print and interactive.
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Creditanstalt AWT
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San Francisco Bay Area, New York City, Austria, Russia
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Joint Venture Consultant
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1988 - 1990
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San Francisco Bay Area, New York City, Austria, Russia
Creditanstalt AWT is a Vienna-based trade finance bank, active for more than a century, conducting trade with Eastern Europe entities, and helping clients repatriate profits with novel strategies. When the bank established a US presence in New York and San Francisco, I helped launch a US trade consultant effort between American companies and entities within the former Soviet Union and the post-1989 Russian Federation. Responsibilities included marketing US companies and developing contacts in Russia and Eastern Europe, interviewing potential American corporate clients, analyzing their needs and ambitions to establish a joint venture within Russia, then traveling there to research potential joint venture partners. I wrote intelligence reports profiling research results and, when necessary, accompanied American corporate clients to Russia to make introductions and investigate further cooperation.
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WINDOWS
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San Francisco Bay Area
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Associate Editor
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1987 - 1987
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San Francisco Bay Area
Helped to plan content, commission articles, and edit inaugural edition of WINDOWS magazine, owned by PCW Communications. Attended industry tradeshows (Comdex) to support promotion.
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Peterson & Dodge
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San Francisco Bay Area
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Principal
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1984 - 1986
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San Francisco Bay Area
Part of a small, creative services team providing corporate and marketing communications to corporate and nonprofit clients in collaboration with a variety of design communication firms. Work involved needs analysis, executive interviewing, concept and content development for internal and external communications.
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OCEANS Magazine
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San Francisco Bay Area
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Senior Editor
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Jan 1980 - Aug 1983
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San Francisco Bay Area
Helped plan content, solicit articles, and rewrite for membership journal of The Oceanic Society, a nationwide nonprofit conservation organization. Also launched 3X/weekly science spots for broadcast on NPR network, covering marine-related topics to promote the magazine and boost its circulation. Wrote scripts and provided voice-over narration.
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Williams College
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Williamstown, Massachusetts
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Russian Language Instructor
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1978 - 1979
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Williamstown, Massachusetts
Responsible for curriculum development and teaching of beginning Russian courses. Contributed articles about Williams campus life and student accomplishments to local newspaper.
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The Burdick Group
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San Francisco Bay Area
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Content Developer and Exhibit Writer
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1976 - 1977
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San Francisco Bay Area
Part of exhibit design team, planning and executing educational projects that included a 30,000-square-foot bi-lingual petroleum science installation in Dhahran, Saudi Arabia, as well as a primate discovery center for the San Francisco Zoo. Helped determine content flow within the exhibit and developed scripting and display copy for both static and interactive exhibit panels.
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Library of Congress
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Washington D.C. Metro Area
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Researcher
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1974 - 1975
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Washington D.C. Metro Area
Conducted Russian-language research.
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The Chinese University of Hong Kong
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Hong Kong
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English Instructor
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Jul 1972 - Sep 1973
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Hong Kong
Instructor for English minors in language, literature, and composition. Responsible for curriculum development, with emphasis on improvement of writing skills through essay and journaling. Studied Mandarin Chinese at the Yale-in-China instruction center.Also volunteered for UN refugee relief agency. Taught English to Russian adults and children (using Russian as the language of instruction) preparing them for relocation to Australia. They were descendants of Russians who had fled to China after the Bolshevik Revolution, but were driven out of China during the Cultural Revolution.
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Education
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1968 - 1972Williams College
BA, Cum Laude, Soviet & Russian Area Studies -
1970 - 1971Leningrad State University named after A.S. Pushkin
Junior Year Abroad Visiting Student, Russian Language and Literature -
1979 - 1980University of California, Davis
Master's Degree, Slavic Linguistics
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