Experience

• 

  Target Communications

  • Nelspruit Area, South Africa

  • Journalist and Communications Specialist

    • Mar 2017 - Present
    • Nelspruit Area, South Africa

    Communications specialist with a strong focus on agriculture, trade and climate change. Experienced in hosting conference panel discussions and live interviews, facilitating industry roundtables with a range a stakeholders, and accurate story-telling about the industry. Skilled in copy writing across all platforms, news reporting, feature writing, press releases and internal and external company communications.

• 

  Valley Macadamias Group

  • Kiepersol

  • Marketing and Public Relations Manager

    • Mar 2014 - Mar 2017
    • Kiepersol

    • Compiling all media presentation packs and press releases• Writing of articles to promote the company• Managing the budget for the publicity programme and formulating and managing advertising campaigns.• Negotiating and concluding agreements with various media houses. • Enhancement of the Valley Macadamias Group and specifically the Sabie Valley Macadamias profile with its clients and prospective clients.• Developing a marketing strategy and coordinating all marketing events for Sabie Valley Macadamias and the Valley Macadamias group.• Interaction with clients of Sabie Valley Macadamias and appear as a representative for the company at marketing events, trade shows and media events.• Management of the events programme.

• 

  Farmer's Weekly

  • Johannesburg

  • Web editor and Journalist

    • Apr 2010 - Mar 2014
    • Johannesburg

    • News writing including coverage of a wide range of agriculture-related topics includingeconomics, politics, policies and market news.• Feature writing including business and production articles and features on the latesttechnologies available to farmers.• Responsible for content for the Farmer’s Weekly website and managing the team of journalists. • Social media: tweeting for Farmer’s Weekly to promote the image of the magazineas a front runner in providing the latest agricultural news. Running of the magazine’s Facebook page.During my time at Farmer's Weekly I received the following awards:• International Federation for Agricultural Journalists (IFAJ) Young Leader in Journalism Award 2012.• Biotechnology Journalist of the year 2012.• Santam Agriculture Agricultural Journalist of the year 2011.

• 

  TCB Publishing

  • Editor

    • Jan 2006 - Jan 2008