Experience

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  Big Rapids Radio Network

  • Big Rapids, MI

  • Certified Marketing Consultant

    • Jun 2013 - Oct 2014
    • Big Rapids, MI

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  Independent Business Owner - with ACN

  • ETT (Executive Team Trainer)

    • Jan 2012 - Jan 2014

    Essential Home Service SalesDigital Phone Service with Local and Long Distance calling, Video phones, Wireless phones, Business phones, Electricity and Gas, Home Security.

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  US Marble

  • Remus, MI

  • SALES and MARKETING

    • Dec 2002 - Dec 2011
    • Remus, MI

    5-year Employee Award - with company 9 yearsPROJECT MANAGER: Last few months with company. Development of new position - communicating and researching larger project jobs via architects and general contractors.SALES MANAGER: 4 years. Managed 15 field sales/servicemen. Hired and personally trained 10+ sales/servicemen as the company expanded. Coordinated sales development with company expansion from 9 states to 29 states. Coordinated training and introduction efforts of new company products. Company communications. Instrumental in design and improved marketing POP development. Initiated improvement of corporate identity/design. Corporate client meetings. REGIONAL SALES/SERVICE REPRESENTATIVE: 5 years. Greater Chicago, IL area, including southern WI to St. Louis, MO, and NW Indiana. Account management; Maintained and nurtured 150+ retail/wholesale client relationships. Cold called and built new client base. Opened and coordinated new regions. Responsible for sales, product training, maintaining point-of-sale materials, service and product repair. Able to defuse difficult field situations benefiting both US Marble and our customer. Maintained company vehicle.

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  Portage Point Inn

  • Onekama, MI

  • MARKETING MANAGER

    • Nov 2001 - Oct 2002
    • Onekama, MI

    Coordinated the marketing for 80-unit, 100 year old historical property. Coordinated website redesign; maintained internet information and communications; redesigned property brochure; researched and authored resort's historical story for public documentation and marketing promotion; sought and managed group sales; property meeting coordinator. Promoted company at promotional trade show and business expos. Served on Manistee County Convention and Visitors Bureau, Manistee County CVB Marketing Committee and "Golf Manistee" organization. Member of Michigan Meeting Planners International.

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  Manistee National Golf & Resort

  • Manistee, Michigan

  • MARKETING DIRECTOR and INN MANAGER

    • Feb 1999 - Aug 2001
    • Manistee, Michigan

    Coordinated development of new corporate identity. Newly named and expanding 36-hole golf resort, with 42-room hotel. Created new internal documents for hotel, pro shop, and club membership. Created and maintained monthly newsletter. Maintained Internet communications. Coordinated advertising, marketing and promotional information to various medias. Instrumental in pro-shop ladies clothing selections and resort staff uniforms. Established, sought and managed group sales; property meeting coordinator. Inn Manager added to duties, managing 20 hotel employees. Promoted company at promotional trade show and business expos. Served on Manistee County Convention and Visitors Bureau (board member 1 year), Manistee County CVB Marketing Committee and "Golf Manistee" organization. Marketed 3 properties simultaneously for owners (Manistee National, Days Inn and Best Western Hotels - all in Manistee.)

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  Four Winns (Boats)

  • Cadillac, Michigan

  • MARKETING and SALES COORDINATOR

    • Apr 1986 - Feb 1999
    • Cadillac, Michigan

    5 and 10-year Employee Awards with Four Winns BoatsMARKETING/COMMUNICATIONS COORDINATOR:Responsible for annual model year photo shoot on location. Liaison for creative professionals (writers, graphic artists, photographers and videographers). Advertising liaison. Development of and Coordinator for new dealer co-op advertising program. Responsible for distribution of POP materials to worldwide dealer network. Development of and coordinator for newly formed merchandise program WinnGear. Instrumental in developing initial networked communication tool for boat dealers-increasing company wide efficiency and sales productivity. Composed and distributed first company newsletter-WinnWord. Created and distributed the company's first communication tool InstaGram-detailing product changes or announcements to worldwide dealer network. Authored and distributed press releases. Maintained Four Winns historical records. Trade show coordinator and team participant.CORPORATE MEETING/EVENTS/SALES PROGRAM COORDINATOR: Key representative for annual dealer meetings-locally. major cities, cruise ships. Responsible for company Dealer Award Program. Key coordinator for National and International Model Year Dealer Meetings, Sales & Warranty Training Seminars, Dealer Sales Events. Trade show coordinator & team participant. Served as manufacturer's rep at dealer boat shows nationally. Maintained Four Winns historical records.SALES COORDINATOR: Teamed with 2 Regional Sales Managers to coordinate the activities for over 100 boat dealer accounts. Processed boat orders & changes/sales reports/stock list boat sales. Tracked all programs relative to my assigned dealers - written and oral communications, while balancing corporate event planning, company communications and company wide sales programs. Key support for Vice President of Marketing.Trade show coordinator and team participant. Served as a manufacturer's rep at dealer boat shows nationally. Maintained Four Winns historical records.

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  Cadillac Rubber & Plastics, Inc.

  • Cadillac, Michigan

  • SALES and MARKETING

    • Jun 1972 - Apr 1986
    • Cadillac, Michigan

    TECHNICAL CLERK: Maintenance and distribution of production specifications from engineering department to manufacturing departments.DATA ENTRY CLERK: Newly established two-person computer department.SALES COORDINATOR: Managed key projects for Sales ManagerMARKETING ASSISTANT: Managed key projects for Marketing Manager. Created presentations for automotive industry meetings and presentations. Key support for corporate staff. Instrumental in design, and coordinated the first automated department-to-department word processing communications tool - improving company-wide productivity. Served as company representative on various community committees. Served as Secretary of Cadillac Development & Building Committee.