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Bio

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Linda Wason is a seasoned marketing professional with 25+ years of experience in marketing strategy, account management, and leadership. She has a strong background in managing programs to increase sales and profitability, and has worked with various companies, from start-ups to Fortune 100 conglomerates. Her expertise includes marketing, social media, email marketing, trade shows, and leadership.

Experience

  • Blue-Hive, Inc.
    • Worcester, MA
    • Senior Account Director
      • Mar 2011 - Present
      • Worcester, MA

      Blue-Hive is a dynamic trade show and retail design and fabrication company that continually strives to surpass expectations whether we're building award winning exhibits, spectacular lobbies, or flexible retail and restaurant environments. With over 15 years industry experience, my sales an...

    • Marketing Coordinator
      • Nov 2010 - Mar 2011

      Marketing Support for consumer goods VP of Marketing at Swarovski Ltd – Cranston, RI supporting sales and marketing initiatives for wholesale and retail channels. Responsibilities include: sourcing and ordering materials and graphics for events, coordinating teams in a matrix organization to crea...

    • Marketing Manager / Process Improvement / Training Specialist
      • Dec 2008 - Mar 2011

      Managing programs that help businesses increase sales and profitability by creating and coordinating processes that improve time-management, marketing programs, and cost control. Successful projects included:• Community Relations Program Manager for the Salvation Army with mission to increase don...

    • Program Manager
      • Jun 2005 - Oct 2008

      Evaluated business practices and implemented new standards and procedures to increase sales and profitability.

    • Marketing Director
      • Apr 2004 - Apr 2005

      Combined marketing efforts of two communities into one campus and created a cohesive marketing strategy and recognizable brand that increased sales (occupancy) and community awareness.

    • Account Executive
      • Apr 2002 - Apr 2004

      Increased customer base and overall sales through cold-calling and networking, and effectively managed the creative execution of focused result-oriented marketing programs.

    • National Account Services Manager
      • May 1991 - Apr 2002

      Senior Project Manager responsible for leading teams that increased customer satisfaction by consistently developing programs to enhance creative initiates and deliver award winning projects on-time and with-in budget often exceeding expectations of our Fortune 500 clients who's projects span...

Education

  • 1981 - 1985
    Bentley University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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