Experience

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  Eastgate Systems

  • Teaching Assistant

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  Harvard Extension School

  • Cambridge, Massachusetts, United States

  • Teaching Assistant

    • 2010 - Present
    • Cambridge, Massachusetts, United States

    Support multiple online synchronous courses and hybrid (synchronous/asynchronous/in-person) courses. and hybrid courses during the academic year. Conduct online section meetings, grade student work, and provide feedback on multiple drafts of papers.

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  Writing on Message

  • Principal

    • Feb 2007 - Present

    Independent marketing consultant -- positioning, messaging, writing.

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  Perseus/WebSurveyor

  • Director, Product Marketing

    • Aug 2006 - Jan 2007

    As part of a new marketing team for a newly-merged company in the online survey and feedback market, developed messaging, market positioning, content, and sales training for the company and for three product lines. - Trained three sales teams in new messaging and positioning- Developed company and product collateral and web copy- Created a complete set of materials for a new product line, including collateral, sales training, presentations, and demonstration scripts. - Developed solution-selling-based materials for sales teams and lead qualification- Created five white papers used for lead generation and sales cycle advancement- Collaborated in the development of webcasts and other promotional programs- Collaborated in the development of product go-to-market plans and marketing launch plans- Collaborated in the development of new services, service pricing, and product pricing

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  Technology Marketing

  • Principal

    • May 2001 - 2006

    Work with client companies (typically software companies) to complement marketing staff with skills in positioning, messaging, and writing. Help to craft key messages and create the range of materials necessary to deliver those messages to a variety of audiences including media, analysts, prospective cusotmers, current customers, investors, partners, and internal audiences such as sales represenatives.

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  Avaki Corporation

  • Sr. Manager Field Marketing

    • Jan 2002 - Apr 2005

    - Development of positioning and key messages for company's flagship software product.- Development of ALL marketing materials including web copy, data sheets, solution briefs, white papers, presentations, press releases, bylined articles for executives, motion graphics scripts, and direction of materials created by third parties. - Supported sales process with high-level and in-depth tools designed to help deliver consistent messages to prospective cusotmers.- Created written responses to RFPs- As a key contributor on a marketing staff of 4 (including VP), contributed to decision-making in all marketing areas including lead generation programs, budget allocations, web site development, and public relations. Managed PR agency.

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  Meridian Technology Marketing / Brodeur Worldwide

  • Marketing Consultant

    • Jul 1997 - May 2001

    Provided strategic and tactical marketing consulting services to high-technology companies in engagements that averaged 3-6 months. Clients ranged from small startups to large, established firms. • Managed projects and client engagements, supervising other contributors. • Conducted primary and secondary marketing research.• Defined company and product positioning and messages, and analyzed competitive positioning.• Architected and developed web content and printed materials such as brochures and white papers.• Created presentations and sales tools.• Facilitated client selection of external vendors.• Provided marketing advice and counsel to client executives and staff.Brodeur Worldwide acquired Meridian Technology Marketing in 1997 and later dissolved the company, incorporating employees into the parent organization.

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  Riverton Software

  • Manager, Technical Communication

    • Jun 1995 - Jul 1997

    Joined this object-oriented application development tool company as documentation manager and employee #4. Contributed to building the team (up to approx 45 people) and delivering the first product release. (The company is now an IT services firm.)• Built and managed 4-person documentation team.• Created and delivered first-release documentation. Designed and developed 1000-topic online help system, Getting Started guide, and marketing materials.• Contributed to product design.• Performed a variety of marketing tasks.

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  Bachman Information Systems

  • Multiple Roles in Marketing and Documentation

    • Aug 1987 - Jun 1995

    Held a variety of individual contributor and management roles, transitioning from product group to marketing as this CASE company grew from 50 people pre-revenue to post-IPO $50M and 350 people. • As senior marketing communications specialist, developed messages and created a variety of marketing materials• As product manager, conducted primary and secondary research, established new product requirements, conceived new product line, and coordinated across functions to plan and deliver product releases• As documentation manager and principal technical writer, hired and led a team of 6 technical writers to design and deliver product documentation for five product releases.

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  Premier Systems

  • Senior Technical Writer / Assistant Documentation Manager

    • Sep 1984 - Jun 1985

    Developed end-user documentation for this start-up division of a software firm. Product was operational software for bank trust departments (transaction-processing system). Supervised the work of more junior writers.

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  Management Decision Systems

  • Technical Writer / Marketing Writer

    • May 1983 - May 1984

    Developed software documentation, release notes, and marketing materials for this multidimensional data analysis (OLAP) software firm.

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  Cambridge Computer Associates

  • Technical Writer (and other roles)

    • Oct 1978 - Apr 1982

    Wore several hats at this 30-person software product and IT consulting firm. Developed end-user documentation for the company's software product, a statistics and crosstabulation package. Also delivered customer support and training, provided tecnnical sales support, and developed marketing materials.