Experience

• 

  Mass General Brigham

  • Somerville, Massachusetts, United States

  • Marketing Manager - Special Projects

    • Mar 2019 - Present
    • Somerville, Massachusetts, United States

    - Co-manage Mass General Brigham system-wide US News Hospital Rankings strategy and campaign to multiple audiences.- Manage marketing components of annual Sports Medicine conference and assist in the execution of sports sponsorship materials.- Manage marketing for rebranding planning and impleme...

• 

  AllWays Health Partners / Partners HealthCare

  • Somerville, MA

  • Re-Branding Manager

    • Feb 2018 - Dec 2018
    • Somerville, MA

    • Member of 3 person team re-branding AllWays Health Partners, the insurance division of Partners HealthCare - Assist in the planning and development of new brand positioning, company name, product names and logo - Work with team to develop integrated advertising campaign and inventory and devel...

• 

  Bennett Group

  • Greater Boston Area

  • Account Director

    • 2010 - Jan 2017
    • Greater Boston Area

    • Manage WMCHealth, a 10-hospital system account in NYC encompassing print, radio, TV, outdoor, online advertising, collateral and acquisition communications.• Manage Fresenius Medical Care, the leading national dialysis services account (2,100 locations) to develop integrated marketing progra...

• 

  Self Employed

  • Greater Boston Area

  • Marketing Consultant

    • 2006 - 2010
    • Greater Boston Area

    Supervised the creation of print, radio, on-line advertising and collateral at Kaminsky Strategic Design. Managed/researched high technology trade shows for Analog Devices.

• 

  Citizens Bank

  • Greater Boston Area

  • Marketing Director

    • 2004 - 2006
    • Greater Boston Area

    • Spearheaded Hispanic marketing research developing persuasive business case and ROI.• Developed and launched integrated Hispanic marketing program including targeted advertising, merchandising, direct mail and Hispanic website development.

• 

  Fleet Bank

  • Greater Boston Area

  • Marketing Manager

    • 1998 - 2003
    • Greater Boston Area

    • Managed advertising campaigns for Investments, Education Financing, Checking, Home Equity and Mortgage.• Developed and implemented marketing strategy for Hispanic pilot in NYC including merchandising, advertising and public relations and implementation of a Hispanic website.

• 

  WCRS: Heller Breene, Cipriani Kremer and Della ...

  • Greater Boston Area

  • New Business Director, Account Manager

    • 1990 - 1997
    • Greater Boston Area

    • Managed all aspects of new business development including researching companies and developing a mail/phone contact system, as well as presenting new business pitches.• Managed retail accounts including Kinney Shoe in NYC and financial accounts including Citizens Bank.