Experience

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  Redgate

  • Boston, Massachusetts, United States

  • Executive Vice President Marketing

    • Sep 2021 - Present
    • Boston, Massachusetts, United States

    As Executive Vice President of Marketing, I oversee the development and execution of all marketing activities for Redgate. This includes elevating the company’s brand and thought leadership position, and driving business development opportunities in the New England, Mid-Atlantic and Carolinas markets.

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  JLL

  • Boston, MA

  • SVP Marketing

    • 2003 - Aug 2021
    • Boston, MA

    • Responsible for all marketing efforts for the higher education, government, life sciences and healthcare industries. Manage budget, external partners and dedicated team. • Develop and execute marketing campaigns for select industries that increase awareness, drive engagement and result in marketing qualified leads. Campaigns include a series of high-value and short-form content launched through email nurturing, sponsored content, paid and organic search and social, and virtual events. • Lead content strategy and messaging for industries. Drive creation, management and maintenance of content repository including thought leadership, podcasts, webinars, client stories and web content.• Measure and report on industry KPIs focused on reputation, relationships and revenue. Learn, adapt and enhance results through KPI measurement.

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  ATG

  • Cambridge, MA

  • Senior Marketing Manager/ Partner Marketing Manager

    • 2000 - 2003
    • Cambridge, MA

    Responsible for developing and executing a strategic marketing plan for ATG Global Services. Includes managing budget, direct mail activities, marketing communications, event participation, sales tools, and Web initiatives. Also, held Partner Marketing and Partner Programs roles.

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  FairMarket

  • Woburn, MA

  • Partner Marketing Manager

    • 1999 - 2000
    • Woburn, MA

    Managed marketing relationship with FairMarket’s largest business partners including Intel/Visa joint venture, Ticketmaster Online-CitySearch, NBCi, and AltaVista. Also held Category Manager role.

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  Harvard Pilgrim Health Care

  • Dedham, MA

  • Proposal Manager/ Marketing Research Consultant

    • 1992 - 1999
    • Dedham, MA

    Managed staff, budget, and resources for twenty-person team responsible for all corporate responses to Requests for Proposals.

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  Kendall Healthcare

  • Mansfield, MA

  • Sales and Pricing Analyst

    • 1988 - 1990
    • Mansfield, MA

    Performed competitive analysis to develop new pricing strategies for National Accounts. Compiled and analyzed sales data to determine effectiveness of marketing techniques.