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Linda Plesnik profile image

Linda Plesnik

Senior Events Manager at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">AT&amp;T</span>
Intro Book
Results-driven marketing professional with 30+ years of experience in event management, trade shows, and product marketing.
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Location
Somerset, New Jersey, United States, US
Skills
  • Marketing
  • Trade Shows
  • Event Management
  • Channel
  • Product Marketing
  • Show all
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Bio

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Linda Plesnik is a seasoned marketing professional with 30+ years of experience in event management, trade shows, and product marketing. She has held senior roles at AT&T, Flarion Technologies, and Lucent Technologies/AT&T, where she developed and executed marketing strategies, managed events, and collaborated with executives and product teams. With expertise in marketing strategy, project management, and lead generation, Linda has consistently delivered results-driven campaigns and events that drive business growth and revenue enhancement.

Experience

  • AT&T
    • Senior Events Manager
      • 2013 - 2015

      Served as a program manager for industry tradeshows and events. Established and leveraged awareness and communications plans across marketing business solutions. Translated marketing positioning into a customer-facing, integrated messaging/experience. Directed a variety of projects simultaneously. Collaborated with marketing managers to design in-booth signage, print, online and multimedia assets/materials.- Established goals and anticipated requirements, timelines and arrangements for events and tradeshows.- Tracked and reported results for each event and managed all event budgets.- Increased booth actionable leads by 72% through solid planning, event execution and partnering with key business stakeholders.- Negotiated with event show management to realize discounts on show sponsorship participation.

    • Lead Marketing Channel Manager
      • 2005 - 2013

      Collaborated with executives and product/sales teams within the all sales segment to deliver high-level briefings for enterprise business customers at the award winning AT&T corporate briefing center. Developed customized agendas to enable strategic executive brainstorming sessions to meet client needs and sales team objectives, achieving a significant revenue enhancement.- Demonstrated advanced knowledge of all AT&T products to effectively tailor agendas for each customer visit, recommend demonstrations and identify/secure speakers in each topic area.- Maintained and updated the briefing center internal/external website, developed a post-briefing thank you message for clients, and created a monthly events brochure highlighting upcoming opportunities for engagement.

  • Flarion Technologies
    • Bedminster, NJ
    • Tradeshow & Events Manager
      • 2000 - 2005
      • Bedminster, NJ

      Managed the development and implementation of corporate tradeshows, events, customer meetings and road show mobile demos, both domestic and internationally, for the broadband wireless start-up company. Incorporated tradeshow strategy, site selection, contract/show management negotiations, booth d...

  • Lucent Technologies / AT&T
    • New Jersey
    • Tradeshow & Events Manager
      • 1987 - 2000
      • New Jersey

Education

  • Kean University

Suggested Services

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Industry Focus. “Marketing and Advertising”

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