Topline | Linda Mcmillan

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Linda Mcmillan

Marketing Executive at Bank of America

Intro Book

Seasoned marketing executive with expertise in strategy, product management, and market research.

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Location

Lincoln, Massachusetts, United States, US

Skills

Marketing Strategy
Segmentation
Product Management
Direct Mail
Pricing
Management
Product Development
Competitive Analysis
Product Marketing
Market Research
Marketing
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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$125.0

Hourly Rate

How This Rate is Calculated

Okay, let’s tackle this. So Linda McMillan has over 20 years of experience in marketing, which is a significant amount of time. She has held various leadership roles, including Marketing Executive at Bank of America and Senior Vice President at Fleet Bank. Her education from Duke University and University of North Carolina at Chapel Hill adds to her credibility. Skills like marketing strategy, product management, and market research are in demand. Location is Lincoln, MA, which is a relatively smaller market compared to major cities like New York or San Francisco. Considering her experience, education, and skills, I would estimate her hourly rate to be around $125. This is lower than what I would expect for someone with similar experience in a major city, but higher than average for someone in a smaller market with similar skills and experience.

Bio

Generated by

Topline AI

Linda McMillan is a seasoned marketing executive with expertise in strategy, product management, and market research. She has over 20 years of experience driving marketing growth and innovation across various industries, including banking and finance. McMillan has led marketing teams and developed successful marketing strategies, managing budgets of up to $50M. With a strong educational background in sociology and public policy, McMillan has applied her analytical skills to drive business results. She holds a Bachelor's degree from Duke University and an MRP from the University of North Carolina at Chapel Hill.

Experience

Bank of America
- Marketing Executive
  - Apr 2004 - Jan 2005
  Developed and executed marketing strategies and plans for the home equity business on a national scale. Oversaw $50M marketing budget spanning direct mail, print, radio, and online media, as well as point of sale merchandising in store locations.
Fleet Bank
- Senior Vice President, Director Consumer Segment Management
  - 2000 - 2004
BankBoston
- Director, Consumer Credit Product Management
  - 1997 - 2000
BayBanks, Inc.
- Vice President, Product Management
  - 1985 - 1996
Neworld Bank
- Director, Market Research
  - 1980 - 1985

Education

1975 - 1977

University of North Carolina at Chapel Hill
mrp, City and Regional Planning

1975 - 1977
1969 - 1973

Duke University
B.A., Sociology and Public Policy

1969 - 1973
Duke University
Bachelor’s Degree

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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Linda Mcmillan

Refer a Friend to Get
100 Credits For FREE

$125.0

Hourly Rate