Experience

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  Hebrew SeniorLife - Orchard Cove

  • Sales Counselor

    • Jul 2009 - Sep 2014

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  Erickson Retirement Communities

  • Retirement Counselor

    • 1998 - 2009

    Educated and inspired prospective residents; built brand recognition for 2 community start-ups; based on successful start-up at Brooksby Village, used sales expertise for start-up of second community in New England; closed sales and provided support to customers through multi-step move-in process culminating in financial settlement and move to community.

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  American Health Care Personnel/At Home Care, Inc.

  • Director of Marketing and Community Relations

    • Mar 1997 - Oct 1998

    Managed business development and marketing activity for a home health care and temporary staffing agency. Increased revenue by 20% through implementation of goal–oriented strategic marketing campaign focused on new contract acquisition, increased referral base and industry wide name recognition.

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  Olympus Health Care, Inc.

  • Area Director of Marketing and Admissions

    • 1994 - 1996

    Reorganized and managed Admission staff and marketing activity for three skilled nursing facilities to ensure a smooth and productive transition for staff and customers during the acquisition by a start–up company. Developed and implemented comprehensive, strategic marketing plan, increasing census by 14% to 98% capacity within one year of start up.