Experience

• 

  JobStreet Singapore

  • Hirer Marketing Lead

    • Mar 2022 - Present

    Country Lead for Singapore with full responsibility to drive all insights-driven branding, marketing, digital engagement, partnerships and market development activities

• 

  Reed Exhibitions

  • Marketing Manager

    • Jul 2018 - Feb 2022

    • Strategize and manage all marketing campaign and activities including content creation, paid digital ads, SEO/SEM, social media, public relation, and database management to drive event registration• Generate and qualify new leads for sales (potential exhibitors) and marketing (potential visitors)• Conduct customer insights/needs analysis – understanding visitors/buyers through surveys, phone and/or face-to-face meetings to enhance subsequent campaignsAchievements:• Best New Recruit Award (Jan 2018)• Best Marketer of the Year (Jan 2019)

• 

  Constellar

  • Manager (Events Marketing)

    • Sep 2016 - Jun 2018

    • Developed, managed and measured marketing and communications plans, budgets and timelines for exhibitions to ensure maximum marketing ROI• Conceptualised, executed and managed marketing campaigns for above & below the line, digital and community engagement to drive the lead generation for visitors• Negotiated, acquired, managed & tracked partnership with vendors, agencies, media, associations, and bloggers

• 

  Singapore Press Holdings - Sphere Conferences

  • Asst Marketing Manager

    • Nov 2015 - Sep 2016

    • Created, executed, and measured online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEO strategy development, and brand awareness to drive delegate sales for the events• Created content for corporate marketing collaterals, website/social media, and other initiatives

• 

  Singapore Exhibition Services

  • Senior Conference Producer

    • May 2015 - Oct 2015

    • Full fledge responsibility in producing, directing and executing some of its signature conferences such as CommunicAsia and CommunicIndonesia• Worked closely with event partners, including government agencies, associations, and other key industry partners, to explore and execute promotional strategies for annual improvement

• 

  Clariden Global

  • Manager, Global Conference & Executive Education

    • Nov 2012 - Apr 2015

    • Supervise, lead, and evaluate a team of producers in planning and executing training programs and Global Conferences• Created and managed close to 80 commercially viable Global Conference and Executive Education from concept to realization, which includes industry research, recruit speakers, marketing strategy, copy writing, event costs and budget management, up to running event onsite and post event reviews

• 

  Singapore Business Federation

  • Singapore

  • Marketing Executive

    • Nov 2009 - Oct 2012
    • Singapore

    • Enhanced the business capabilities of local enterprises by helping them to leverage on existing / new national programs and initiatives such as Mentorship, Productivity, and Human Capital by working closely with multiple stakeholders including government agencies, and associations / federations • Created and managed a series of nationwide seminars, workshops, and conferences from concepts to realization which includes industry research, recruit speakers, marketing strategy, copy writing, event costs, budget management, and post event reviews