Okay, let’s tackle this. So Linda has 29 years of experience as the owner of Yummy Mummy Cooky Co, which is a significant amount of time. Her skills in marketing strategy, negotiation, and customer service are also valuable. However, her role is as an owner, not a traditional employee, so the rate might be lower. Considering her experience and skills, a rate of $125 per hour seems reasonable, which is lower than what software engineers or financial experts might charge, but still competitive for a business owner with her level of experience and industry expertise.