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Lina Abenante Marin

Account Director at OMD Colombia S.A.S
Intro Book
Seasoned marketing professional with 10+ years of experience in account management and media planning.
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Location
Medellín, Antioquia, Colombia, CO
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Bio

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Lina Abenante Marin is a seasoned marketing professional with 10+ years of experience in account management, media planning, and digital strategy. She has a strong background in the advertising industry, with expertise in media planning, negotiation, and budget management. Lina holds a degree in Advertising and a specialization in Consumer Behavior from reputable institutions. She has worked with top brands, including Renault, and has experience in managing media campaigns, analyzing market trends, and providing strategic recommendations to clients. Currently, Lina serves as an Account Director at OMD Colombia S.A.S, where she oversees media planning and buying for major clients. Lina is also certified in various digital platforms, including Vevo, Crackle, LinkedIn, Twitter, Waze, Apple iAd, and Foursquare.

Credentials

  • IMS Certification on Vevo
    IMS Internet Media Services
    Jun, 2016
    - Apr, 2026
  • IMS Certification on Crackle
    IMS Internet Media Services
    May, 2016
    - Apr, 2026
  • IMS Certification on LinkedIn
    IMS Internet Media Services
    May, 2016
    - Apr, 2026
  • IMS Certification on Twitter
    IMS Internet Media Services
    May, 2016
    - Apr, 2026
  • IMS Certification on Waze
    IMS Internet Media Services
    May, 2016
    - Apr, 2026
  • IMS Certification on Apple iAd
    IMS Internet Media Services
  • IMS Certification on Foursquare
    IMS Internet Media Services
  • IMS Certification on Spotify
    IMS Internet Media Services

Experience

  • OMD Colombia S.A.S
    • Medellín, Antioquia, Colombia
    • Account Director
      • Mar 2021 - Present
      • Medellín, Antioquia, Colombia

  • Beat / Lowe SSP3
    • Medellín, Antioquia, Colombia
    • Director de cuentas de medios
      • Sep 2019 - Jul 2020
      • Medellín, Antioquia, Colombia

  • OMD Colombia S.A.S
    • Medellín, Antioquia, Colombia
    • Account Director para Renault
      • Aug 2017 - Sep 2019
      • Medellín, Antioquia, Colombia

  • MEC
    • Colombia
    • Account Manager
      • May 2015 - Aug 2017
      • Colombia

  • Discovery Communications
    • United States
    • Entertainment
    • 700 & Above Employee
    • Research Analyst
      • Jan 2012 - Nov 2014

    • Media Planner
      • Jan 2008 - Jan 2012

  • Starcom
    • Bogotá D.C., Colombia
    • Media Planner
      • Feb 2006 - Jan 2008
      • Bogotá D.C., Colombia

      Planificación de Estrategias de medios enfocada a cumplir los retos de los clientes.Negociación y compra efectiva de pauta publicitaria para los anunciantes.Control de negociaciones y manejo de presupuestos. Análisis y presentación de nuevas propuestas para los clientes. Relación de costos y reportes de eficiencia, análisis cualitativos y cuantitativos de estos. Manejo de logística de actividades especiales.Generación de informes de competencia, desempeño y efectividad de campañas.Servicio al cliente.

Education

  • Jorge Tadeo Lozano
    Profesional en Publicidad, Advertising
  • 2007 - 2008
    Fundación Universitaria Konrad Lorenz
    Especialista en Comportamiento del Consumidor

Suggested Services

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Industry Focus. “Advertising Services”

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