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Bio

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Liliana Cervantes is a seasoned designer with 10+ years of experience in various industries, including product design, graphic design, and digital marketing. She holds a B.S. in Industrial Design from Universidad ICESI and an ArtCenter Extension degree in Packaging Design. Liliana is proficient in multiple software tools, including Solidworks, Photoshop, and Microsoft Office.

Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Creative Director
      • Apr 2023 - Present

      - Responsible for execution and oversight of all design and creative work in the company, including but not limited to, company branding, product design, graphic design, visual assets and execution of marketing materials, products or publications.- Heading brand campaigns, including submitting ideas for projects and overseeing the development of all creative content.- ­Produce high-quality visual designs, concept ideation, web and digital marketing assets.

    • Freelance Designer
      • Dec 2018 - Apr 2023

      - Maintain the company's visual presence across all sales and marketing channels.- Design packaging for consumer products and prepare production-ready packaging files for printing.- Develop unique digital artwork, websites, social media collateral, and presentation materials for business development projects and marketing.- Design research, concept design, sketching, and mock-ups creation.- Present visual concepts and ideas in an organized, compelling, effective manner.

  • Joost Elffers Studio
    • New York City Metropolitan Area
    • Freelance Designer
      • Jun 2017 - May 2021
      • New York City Metropolitan Area

      - Work closely with the client to design a new line of jewelry.- CAD Development, preparing files for 3D printing, jewelry rendering, and photo editing.- Various graphic design projects.

  • Ambrosi Food USA Corporation
    • New York City Metropolitan Area
    • Freelance Designer
      • Oct 2019 - Mar 2020
      • New York City Metropolitan Area

      - Graphic design work including marketing materials, graphics, and illustrations.- Website creation in Squarespace.

  • Pilleve
    • New York City Metropolitan Area
    • Freelance Designer
      • May 2018 - Jul 2018
      • New York City Metropolitan Area

      - Design research, concept design, sketching, and mock-ups of an integrated pill bottle.- CAD Development, rendering, and prototyping of pill bottle.

  • i4SD
    • New York City Metropolitan Area
    • Freelance Designer
      • Jan 2017 - Jul 2018
      • New York City Metropolitan Area

      - Design, create and produce materials for a variety of media channels.- CAD Development, rendering, and photo editing of city communication kiosks.

  • Be Girl
    • New York City Metropolitan Area
    • Industrial Design Intern
      • Mar 2015 - Dec 2016
      • New York City Metropolitan Area

      - Work in collaboration with team members to create materials for printing and digital channels, following established brand guidelines.

Education

  • 2023 - 2023
    ArtCenter College of Design
    Packaging Design, ArtCenter Extension
  • 2010 - 2017
    Universidad ICESI
    B.S. in Industrial Design, Industrial and Product Design

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Design”

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