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Lilian Van Zyl is a seasoned UX researcher and service designer with expertise in marketing, art direction, and creative direction. She has a strong background in design thinking, user experience, and interface design, with experience working with clients such as Standard Bank, Absa, and Pearson Professional.

Experience

    • User Experience & Service Design
      • Jul 2013 - Present

      I'm a freelance UX researcher and service designer with a network of Design Thinking researchers, creatives and problem solvers that collaborate on innovative projects. Responsibilities include:• Work with clients to gather and define requirements, establish scopes and managing project milestones.• Managing all phases of a project, including research, conceptualising ideas, prototyping, designs and incorporating customer testing and  feedback.• Facilitate and utilise customer-centric research, quantitative data and rends to identify opportunities or improve products and services.• Create eye-catching and functional design across various platforms to strengthen company brand identity and usability.• Infographics, reporting and documenting of the projects for stakeholders and marketing purposes. Clients include: Ukheshe Tehcnologies, Standard Bank, Absa, Pearson Professional, Digital Frontier Institute, 4 Africa Exchange (4AX) and BSC Global.

    • Lead UI/UX Design & Customer Research
      • Jul 2020 - Present
      • South Africa

      Lead UI/UX Designer

  • Futureworld
    • South Africa
    • UX, UI & Information Designer
      • Sep 2018 - Jul 2020
      • South Africa

      I have been doing contract work for Futureworld, a consultancy that helps businesses transform and build their future products and services.Responsibilities include:• Designing pitches and reports• Brand and marketing material• Video clips• Customer research, user experience and interface design for their clients.Clients include:VATglobal, The South African Reserve Bank and Tillo.app

  • Scouta
    • South Africa
    • Human Experience Gardien
      • Oct 2018 - Jan 2020
      • South Africa

      Scouta empowers the Youth of South Africa with career advice and soft skill training.We launched Scouta.me because we realised the value of young peoples' minds, and how we can help your company connect and find out more about what makes today's young people tick. Let our students help your company with youth market research or content creation.Our mission is to accelerate student talent into becoming South Africa's next generation of creators and business leaders. We empower student from all corners of South Africa with an opportunity to build their personal brands, become micro-influencers and earn while they learn to set the path to a prosperous future.

    • Customer research, Brand Development and Service Design
      • Jun 2016 - Sep 2018
      • South Africa

      Edge is a banking proposition for entrepreneurs and their accountants by Standard Bank. The project built no new technology but instead innovated on customer service. The project was run as a startup within the bank.Responsibilities include:• Customer-centric research and co-creating a brand and service with customers using Design Thinking methodologies.• Service design.• Reporting and documenting the projects for stakeholders within the bank.https://edgebanking.co.za/

  • Absa Group (Aliens mobile development)
    • Cape Town, Western Cape, South Africa
    • User Experience and Interface Designer
      • 2016 - 2016
      • Cape Town, Western Cape, South Africa

      Aliens was a mobile development division of Absa.I assisted with User Experience and Interface design on projects such as an app for small scale farmers in Zambia to help them connect, sell their produce and allow for mobile payments. As well as an app to assist on-demand shift tracking in branches.

  • moneysmart
    • Cape Town, Western Cape, South Africa
    • Design and marketing
      • May 2011 - Aug 2013
      • Cape Town, Western Cape, South Africa

      Moneysmart was an online budgeting tool startup. Notably, I created an Infographic on bank charges that were widely shared and printed by the media. I also created the first user-friendly, visual credit report.Responsibilities include:• Brand and marketing strategies, campaigns and design including social media, infographics and community management.• User Experience and Interface Design.• Reporting and pitching documents.

  • e.tv
    • South Africa
    • Brand and Marketing Design
      • 2010 - 2011
      • South Africa

  • Arctic Circle
    • Cape Town, Western Cape, South Africa
    • Brand and Advertising Design
      • 2008 - 2010
      • Cape Town, Western Cape, South Africa

    • Graphic Designer
      • 2006 - 2008

Education

  • 2002 - 2005
    Stellenbosch University
    BA, Design
  • Hasso Platter School of Design Thinking at UCT
    Introduction to Design Thinking

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